Perspire Sauna Studio Welcomes Caroline Linton as CMO to Drive Expansion Strategy

Perspire Sauna Studio Appoints Caroline Linton as Chief Marketing Officer

Perspire Sauna Studio, renowned as the largest sauna franchise in the United States specializing in full spectrum infrared sauna (IR) and red-light therapy (RLT), has recently announced the appointment of Caroline Linton as its new Chief Marketing Officer (CMO). This strategic move underscores the company’s commitment to enhancing its marketing capabilities and promoting member growth alongside franchise expansion.

Linton's Marketing Expertise

Caroline Linton comes to Perspire Sauna Studio with a wealth of experience in marketing within the wellness sector. Having held key positions at successful brands like Pure Barre and STRIDE Fitness, she has proven her ability to effectively communicate health and fitness concepts in a manner that resonates with consumers. Her previous accomplishments include orchestrating national launches for Takeya hydration products across Target, showcasing her knack for strategic marketing and brand positioning.

Before embarking on her marketing career, Linton was a Division I volleyball player at the University of California, Irvine. Her athletic background has instilled in her a competitive spirit and discipline that greatly influences her leadership style and approach to brand marketing.

Role and Responsibilities

In her new role as CMO, Linton will lead Perspire Sauna Studio's omnichannel marketing strategy, focusing on enriching the guest journey from initial discovery to membership. By working closely with operations and franchise development teams, she aims to ensure that all locations provide a consistent and enjoyable studio experience for guests.

Reflecting on her new position, Linton stated, “Perspire has created a brand that not only showcases cutting-edge infrared sauna technology but also prioritizes an approachable guest experience. I am thrilled to advocate for our members and celebrate the success of our franchisees while broadening the public's awareness of the benefits of infrared sauna and red-light therapy.”

Executive Support

Lee Braun, the Founder and CEO of Perspire Sauna Studio, expressed confidence in Linton's appointment, stating, “Caroline's experience scaling beloved wellness concepts and her instinct for brand storytelling makes her the right leader to guide Perspire's next chapter. Given the growing demand for recovery, stress relief, and longevity solutions, Caroline will play a crucial role in helping more individuals experience how simple, science-backed rituals can fit into their everyday lives.”

Growth and Future Plans

This strategic hire comes on the heels of Perspire Sauna Studio's impressive growth trajectory. Currently, the brand operates nearly 100 studios and is actively expanding its footprint. The franchise is also seeking new single-unit and multi-unit franchisees interested in investing in this booming wellness market, which emphasizes the increasing public interest in health-oriented lifestyle choices.

Perspire Sauna Studio, founded in 2010, has positioned itself at the forefront of the infrared sauna industry. The company’s mission is to broaden access to the health benefits derived from infrared sauna and red-light therapy, ensuring it reaches communities nationwide.

For those looking to explore franchise opportunities with Perspire Sauna Studio, additional information can be found on their website.

As the brand continues to innovate its in-studio experiences and expand into new markets, Caroline Linton's leadership is anticipated to be a significant asset in guiding Perspire Sauna Studio into a prosperous future.