Langjiu Crowned as Most Beloved Chinese Baijiu Brand Globally

Langjiu Takes Center Stage as a Top Global Baijiu Brand



In a remarkable achievement for Chinese spirits, Langjiu, a renowned baijiu brand famous for its unique sauce aroma, has been officially recognized as one of the most favored brands by international consumers. This accolade was part of the global voting initiative titled "One Like for My Favorite Chinese Brands (2024-2025)" which emphasizes the growing global influence of Chinese brands. The announcement was made during a prestigious event held on Saturday evening in Beijing.

The results highlight Langjiu’s increasing appeal outside of China, particularly as it secured the highest number of votes among baijiu brands in the foreign voters’ category. This distinct recognition underscores the brand's robust international market presence and its ability to captivate the taste buds of consumers worldwide.

The voting initiative, which has been running successfully for four years, was co-organized by the Xinhua News Agency's brand promotion office and the China Economic Information Service (CEIS). Its goal is to celebrate the competitiveness and global recognition of Chinese brands while enhancing their visibility among foreign audiences.

A Commitment to Quality and Tradition


Langjiu produces its baijiu in the city of Erlang, situated in the Gulin County of Sichuan Province, known for its rich production of distilled spirits. Nestled alongside the scenic Chishui River, the Langjiu Estate spans 49 kilometers and includes six ecologically-friendly brewing zones. With an impressive annual production capacity of 72,000 tons of high-quality sauce aroma baijiu and a storage facility of 265,000 tons, it attracts over 200,000 baijiu enthusiasts from around the globe each year.

According to the Brand World Summit's 2024 report, Langjiu ranks 56th among the top 500 most valuable Chinese brands, boasting an impressive brand value of approximately 151.876 billion yuan (about 20.98 billion US dollars). This recognition has solidified its position at the forefront of the Chinese baijiu sector for 16 consecutive years.

The brand's international expansion has been notable, reaching over 20 countries and regions across the Americas, Europe, Southeast Asia, and East Africa. Langjiu continues to innovate with product launches and promotional events, successfully entering new markets in Spain, France, Thailand, and Cambodia.

Cultural Globalization Through Baijiu


Wang Junlin, president of Langjiu, emphasized that the globalization of Chinese baijiu is centered around enhancing its cultural recognition. The company has consistently focused on quality and cultural authenticity, continually working to strengthen its brand identity.

As 2025 marks the ninth anniversary of Chinese Brands Day, it is evident that Chinese brands, particularly in the alcoholic beverage sector, are gaining tremendous traction in the global marketplace. Langjiu stands as a shining example of this trend, committed to fostering the global presence of Chinese culture through its products and brand story.

The success of Langjiu and similar brands remains pivotal as they navigate the international landscape, proving that with commitment to quality and culture, the horizon holds endless possibilities for Chinese brands on the world stage.

This ongoing journey not only promotes the distinctiveness of Chinese baijiu but also cultivates a broader appreciation for Chinese culture as a whole, resonating with consumers across continents. Langjiu’s milestone achievement further establishes it as a prominent ambassador of Chinese baijiu, pushing forward with steadfast efforts to globalize its cultural impact.

Conclusion


Langjiu's recent recognition underscores a significant milestone in its journey, marking a shift towards wider acceptance and appreciation of Chinese spirits in the global market. As the world continues to evolve, so too does the potential of Chinese brands like Langjiu to leave a lasting imprint on the international landscape.

The spotlight on these brands serves as a reminder of the rich cultural heritage they carry and the potential they possess to captivate and connect with audiences worldwide.

Topics Consumer Products & Retail)

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