#Analytic Partners #Analyx #commercial analytics

Analytic Partners Enhances Market Position with Analyx Acquisition

Analytic Partners, recognized as a leading force in the realm of Commercial Analytics, recently made a strategic move by acquiring Analyx®, a distinguished marketing analytics software and services provider. This acquisition, finalized on January 9, 2025, marks a significant step forward for Analytic Partners, further solidifying its standing in the European market.

Headquartered in Miami, Analytic Partners operates globally and has consistently pushed the boundaries of marketing mix modeling to deliver profound commercial insights. The latest acquisition of Analyx allows it not only to enhance its analytics capabilities but also to broaden its reach within Europe, particularly in markets like Germany and Switzerland, where Analyx has established a robust customer base.

Analyx, with its offices in Germany and Poland, boasts an impressive portfolio, having supported approximately 2,500 projects analyzing around $5 billion in marketing expenditures over the last year. This integration amplifies Analytic Partners' ability to provide Commercial Intelligence to key brands, thus elevating their decision-making processes.

Nancy Smith, the President and CEO of Analytic Partners, expressed enthusiasm about the acquisition, stating, "Analytic Partners is at the forefront of elevating marketing mix modeling by pioneering innovations that deliver a full commercial perspective. This acquisition significantly enhances our Commercial Analytics solutions."

The synergy between Analytic Partners and the Analyx team is underlined by their aligned mission to offer top-tier analytics solutions to global enterprises. Claudio Righetti, CEO of Analyx, added that teaming up with Analytic Partners enables both organizations to better serve their clients with a broader range of services and greater global presence.