#Subaru #community #SubieCrew

Subaru's New SubieCrew Program: Bringing Enthusiasts Together

Subaru of America, Inc. has announced an innovative initiative known as SubieCrew, designed to strengthen connections among Subaru enthusiasts across the country. This revitalized engagement platform aims to create vibrant local communities where owners can share experiences, support each other, and encourage local involvement.

What is SubieCrew?

The SubieCrew program is built on over a decade of dedication to its passionate owners. Transitioning to a hyperlocal model, this program introduces 50 new chapters nationwide, each led by a committed group of Subaru ambassadors. The program's structure is intended to bring enthusiasts together in a more personal and impactful way, creating enriched interactions centered around their shared love for the Subaru brand.

Powered by nearly 700 ambassadors, each chapter's leadership includes a Chapter Lead, a Director, and specialized teams dedicated to ensuring localized experiences cater to the specific needs and interests of their members. This approach not only fosters greater community but also promotes more dynamic engagement at a local level.

Engagement Through Events

SubieCrew invites Subaru enthusiasts to participate actively in their local chapters. Members can expect to engage in a variety of events organized by the ambassadors, ranging from community service activities to fun get-togethers like Cars & Coffee meet-ups and nature hikes. With Subaru's support and that of its national retailer network, local chapters will have access to resources that can help enhance their community-driven initiatives.

Members are encouraged to share their ideas and help shape their local chapter's offerings, making them integral to the growth and success of SubieCrew. This participatory model is aptly suited for the current generation of car enthusiasts, who increasingly favor real-life connections over digital interactions.

The Purpose Behind SubieCrew

Research underpins Subaru's philosophy behind launching SubieCrew. Recent trends indicate that younger generations, particularly Gen Z and Millennials, are experiencing digital fatigue and increasingly desire in-person experiences. Subaru owners are known for their deep-seated passion for not only their vehicles but also the lifestyle and communities that revolve around them. SubieCrew is aiming to channel this passion into productive local initiatives, allowing members to create a tangible impact in their neighborhoods.

According to Joseph Pawlicki, Owner Loyalty Manager at Subaru of America, the company aims to amplify the enthusiasm that Subaru owners bring to the community. **