Exciting New TV Commercial Featuring Nagano and Comedians Gears Up for Launch

The popular rice cracker brand Bakauke, represented by Kuriyama Rice Crackers Co., Ltd., is set to launch its new television commercial on October 6, 2025. This advertisement boasts an impressive lineup of comedians, including Nagano, Moguraider, and Laland's Sarya, sharing their unique perspectives in a candid relay format. The commercial revolves around the catchy theme, "Are You Munching?" which aims to resonate with audiences both familiar and unfamiliar with Bakauke.

The Meaning Behind "Are You Munching?"

This phrase carries dual significance. On one hand, it encourages those who have distanced themselves from Bakauke or haven't tried it yet to enjoy the snack's delightful flavor. On the other, it serves as a motivational message for the younger generation, promoting dedication and perseverance in pursuing their passions—essentially, it aims to support those who are characterized as "munching" away at life.

Bakauke has long been a favorite snack for many, with over 20 billion pieces consumed since its release in 1989, firmly establishing its place as a beloved product in the market. The creative direction for this commercial encapsulates relatable scenarios featuring the three comedians engrossed in their munching, narrated by one another to create an engaging experience.

The Comedians' Unique Takes

Each comedian's segment is filmed in locations connected to their personal journey in the entertainment industry. Nagano showcases his light-hearted persona at Village Vanguard in Shimokitazawa, while芝 (Shiba) captures his experiences from performing at Loft/Plus One. Lastly, Sarya brings the nostalgia of her early days from Theatre Minerva, creating a warm and inviting atmosphere that viewers can relate to.

These comedic narratives not only bring laughter but also provide profound insights into their characters, making it a must-watch for fans of comedy and popular culture. Different routes are explored in both A and B side versions of the commercials—each offering a new perspective on the trio dynamics and their passion for Bakauke.

Commercial Promotions

In conjunction with the commercial's release, an OOH advertising campaign will be launched at Shibuya Station, featuring images of the three comedians indulging in Bakauke. Additionally, an exciting campaign on X (formerly Twitter) launches on October 8, allowing fans to win exclusive Bakauke-themed merchandise, particularly the "Nibble Hoodie."

Meet the Comedians

- Nagano: Known for his energetic presence and recent rise in popularity as a digital influencer, he brings his signature humor to the Bakauke brand.
- 芝大輔 (Shiba): A talented comedian of the Moguraider duo, he brings an observational style to his performance, captivating audiences on various platforms.
- ラランドのサーヤ (Sarya): As part of the Laland duo, Sarya has carved a niche in the comedy world while branching into acting, enhancing her visibility in mainstream media.

Conclusion

Bakauke's new commercial is not just an advertisement; it's a celebration of the brand's journey and its association with humor and perseverance. With engaging narratives from beloved comedians, a catchy theme, and exciting promotional events, Bakauke aims to create a memorable connection with both long-time fans and newcomers. Mark your calendars for October 6, and get ready to munch on some Bakauke!