#Japan #Tokyo #SNOWS #Yuki Makura

SNOWS Winter Delights at Daimaru Tokyo

From January 21 to February 14, 2026, visitors to Daimaru Tokyo will get a special treat as SNOWS, famous for its seasonal winter sweets from Hokkaido, returns for a limited-time event. Previously, in November, customers eagerly awaited the arrival of SNOWS, expressing excitement about enjoying these delights in Tokyo once more. This time, expected holiday cheer during the Valentine's season should make the event even more festive.

During the pop-up, attendees can indulge in SNOWS’ new Valentine’s offering, the 'Yuki Makura,' a sumptuous chocolate custard cream pie. This deliciously rich dessert features milk-infused custard from grass-fed Hokkaido cows, encased in a buttery, aromatic pie. Another returning favorite is the 'Ton Ton Para Para,' a caramel chocolate cookie pie that sold out quickly during its debut. Visitors can also get their hands on the exclusive Valentine’s edition of the popular 'Snow Sand,' a delicate ganache chocolate sandwiched in crispy langoustine wafers, beautifully packaged in special tins.

In addition, there’s 'Mori No Ki,' a delightful crispy chocolate reminiscent of the forest landscape, and 'Mori No Ki Red,' which combines Hokkaido’s freeze-dried strawberries for a seasonal treat. The focus on high-quality ingredients showcases the brand's commitment to creating exceptional winter sweets that are only available for a limited time each year. With no permanent store, these treats can be found only through seasonal pop-ups or online, which adds to their allure and excitement.

To enhance the Valentine’s gifting experience, SNOWS products come in beautifully designed packaging that evokes nostalgic winter imagery. The artwork on the packaging was created by renowned printmaker Kazuyoshi Otani, further tying the sweets to the enchanting landscape of Hokkaido. Customers are encouraged to purchase these seasonal specialties both as gifts for loved ones and as indulgent treats for themselves.

Pop-Up Details

• - Location: Daimaru Tokyo 1st Floor Event Space
• - Duration: January 21 (Wed) - February 14 (Sat), 2026
• - Hours: 10:00 AM - 8:00 PM
• - Address: 1-9-1 Marunouchi, Chiyoda City, Tokyo 100-6701
• - For further details regarding product availability and special announcements, please check the Daimaru Tokyo website.

Featured Products

1. Yuki Makura (Valentine's New Item)
- Price: 2,484 yen (tax included) for 4 pieces
- Description: Flaky, buttery pie filled with rich custard made from winter's grass-fed milk enveloped in dark chocolate.
- How to Enjoy: Remove from the box and let it rest in the refrigerator for 1-2 hours for perfect thawing.

2. Snow Sand VD Can
- Price: 2,052 yen (tax included) for 6 pieces (3 white, 3 dark)
- Description: Features creamy chocolate paired with crispy langoustine wafers, bringing together the rich flavors of Hokkaido’s winter milk.

3. Snowball Black
- Price: 1,728 yen (tax included) for 9 pieces
- Description: A delightful combination of fresh cream wrapped in rich chocolate for a luxurious truffle experience.

4. Snow Chips
- Price: 1,485 yen (tax included) for 4 bags
- Description: Triple chocolate chips provide a uniquely rich flavor with a delightful, snow-like texture.

5. Mori No Ki and Mori No Ki Red
- Prices: 1,242 yen and 1,512 yen (tax included), respectively.
- Description: Crunchy chocolates crafted with attention to detail capturing the forest essence, combined with strawberry flavors for an extra seasonal touch.

6. Ton Ton Para Para
- Price: 1,566 yen (tax included) for 4 bags
- Description: A rich chocolate cookie pie blending great texture and a satisfying caramel flavor.

Brand Philosophy

SNOWS is committed to using high-quality, locally sourced ingredients, especially focusing on milk from their own grass-fed dairy farm in Hidaka, Hokkaido. This ensures a sustainable production approach while enhancing the taste quality of their sweets. Each treat encapsulates the essence of Hokkaido's winter charm.

Experience the magic of winter with SNOWS this Valentine’s season at Daimaru Tokyo. Don't miss your chance to enjoy these unique and delicious sweets before they return to Hokkaido!