#United Arab Emirates #Dubai #Technogym #Anytime Fitness #Dubai Fitness Challenge

Anytime Fitness Unveils Its First Club in Dubai

Purpose Brands LLC has announced the grand opening of the first Anytime Fitness club in Dubai, UAE, set to officially welcome members on November 1. As part of a strategic initiative, this new fitness center is located in the vibrant Arjan district, aiming to provide residents with a state-of-the-art wellness experience. This launch coincides with the Dubai Fitness Challenge, promoting an active lifestyle across the city.

A New Era of Fitness in Dubai

The opening of this flagship club marks a significant milestone for the brand as it expands its footprint in the Middle East, currently operating in 49 countries worldwide. The franchise rights for Anytime Fitness in Dubai are held by Purple Fitness LLC, which aims to deliver world-class fitness training and wellness coaching tailored to individual needs.

"We are thrilled to bring the Anytime Fitness brand to UAE and officially open the first club’s doors in Dubai," stated Faheem Essop, CEO of Purple Fitness. He emphasized the commitment to offer personalized coaching, nutrition, and recovery services in a city that encourages wellness.

World-Class Equipment and Services

In partnership with Technogym, Anytime Fitness will equip its Dubai branch with the latest innovations in fitness technology. Technogym is recognized globally for its premium quality gym equipment, incorporating smart solutions that enhance the training experience for members. Nerio Alessandri, CEO of Technogym, highlighted the shared mission of promoting health and wellness, stating, "This partnership brings unique, personalized experiences for fitness and health to Dubai’s residents."

The facility features a complete suite of Technogym equipment and access to their SmartCoaching system via the AF App. This allows members to manage their fitness goals, nutritional habits, and recovery seamlessly, making health and wellness more accessible.

Engaging with the Community

In alignment with the Dubai Fitness Challenge, a campaign encouraging residents to exercise for 30 minutes daily over 30 days, the new club will offer free 3-day passes to the public throughout November. This initiative aims to engage the local community and motivate more people to explore fitness and wellbeing within a supportive environment.

Stacy Anderson, Global President of Anytime Fitness, expressed excitement about the club’s opening. He stated, "We applaud initiatives that promote healthier lifestyles. Together with our partner in Anytime Fitness Dubai, we're here to make accessible fitness, health, and wellness services a reality for people across the city."

Looking Ahead

With the opening of the UAE location, Anytime Fitness aims to expand further throughout the Middle East, creating additional sites in Dubai as demand grows. Across its network, the brand is averaging around 300 new clubs each year while already supporting nearly 5 million members in diverse locations.

Sander van den Born, Executive Vice President, expressed enthusiasm for the brand’s growth trajectory, "We are focused on capturing a greater share of the global wellness economy and providing more people with personalized health services."

Conclusion

The launch of Anytime Fitness in Dubai not only represents a commitment to personal health and fitness but is also a substantial part of the city's vision for promoting an active lifestyle among its residents. Filamented with quality services and user-friendly technology, this new club is set to become a hub for wellness in Dubai.

For more details about membership and services offered, visit Anytime Fitness’s official website.