#Japan #Tokyo #Adjust #AnyManager #AnyMind Group

Enhancing Ad Analytics: AnyMind Group's Latest Integration

In the world of mobile advertising, insights gained through data analytics can significantly influence user acquisition strategies. AnyMind Group, a leading technology company based in Asia, has recently upgraded its media and mobile application growth platform, AnyManager, by integrating advertising data from Adjust and TikTok. This addition allows users to analyze advertising performance comprehensively on a single dashboard, alongside established channels like Google and Facebook.

Streamlined Analytics for Better Performance

The integration of Adjust and TikTok into AnyManager’s platform marks a pivotal enhancement for marketers and publishers. With this upgrade, users now have the ability to gain insights from multiple advertising channels, enabling in-depth comparison analyses that were previously cumbersome. As a result, advertising performance visualization becomes more precise and effective.

Users can easily view reports in tabular forms or compare advertisements by platform. Furthermore, these reports can be automatically delivered daily, weekly, or monthly, providing timely insights to support data-driven decisions. The integration provides a unified overview of pivotal performance metrics essential for any user acquisition campaign, which includes:

• - Impressions: The total number of times ads are displayed.
• - Clicks: The total number of times ads are clicked.
• - Installs: The number of app downloads resulting from advertisements.
• - Ad Spend: The overall cost incurred for campaign execution.
• - CTR (Click-Through Rate): The ratio of clicks to impressions, indicating the effectiveness of the ad.
• - CVR (Conversion Rate): The percentage of clicks that led to successful actions, such as installs.
• - CPC (Cost Per Click): The average cost associated with each click on an ad.
• - CPI (Cost Per Install): The cost associated with each successful app install.
• - Video Plays: The number of times video ads, particularly on platforms like TikTok, are viewed.

Expert Insights from AnyMind Group

According to Hajime Maruyama, Director of Publisher Growth Development at AnyMind Group, the landscape of user acquisition is now multifaceted. With the increasing diversification of advertising channels, having all critical information consolidated is paramount for driving successful outcomes. Maruyama emphasizes that this integration is not merely an improvement but a necessity in today’s competitive market. “We aim to continue expanding our offerings to publishers around the world, particularly in Asian markets, to foster their growth,” he remarked.

The Power of AnyManager

AnyManager is an all-in-one platform tailored for web media, apps, and e-commerce sites. Offering three core services:
1. Analytics: To conduct ad revenue and site performance analysis.
2. Monetize: Focused on maximizing advertising revenue.
3. Growth: Enhances engagement through push notifications and web stories.

As of December 2024, AnyManager is utilized by over 1,800 publishers throughout Asia, showcasing its growing influence in the region.

About AnyMind Group

Founded in Singapore in 2016, AnyMind Group operates across 15 countries in Asia, focusing on e-commerce, marketing, production management, and logistics through a suite of platforms and solutions. It follows a Business Process as a Service (BPaaS) model, combining platforms with operational support to drive Digital Transformation (DX) and streamline business processes. The company is publicly listed on the Tokyo Stock Exchange under the code 5027.

To find out more about AnyMind Group’s offerings, visit their official website.