#Rio de Janeiro #Blockchain #Brazil #Bybit #Tether

Bybit and Tether's Strategic Partnership to Boost Crypto in Brazil

In an exciting development for cryptocurrency enthusiasts, Bybit, the second-largest crypto exchange by trading volume, has announced a strategic partnership with Tether, the leading issuer of the USD₮ stablecoin. This collaboration aims to accelerate crypto adoption throughout Brazil via institutional partnerships, major event sponsorships, and robust educational initiatives.

A cornerstone of this partnership is the co-sponsorship of Blockchain Rio, one of Latin America's most influential blockchain conferences. Participants who register on the Bybit platform will receive a special USD₮ bonus, incentivizing newcomers to engage with the digital asset ecosystem. This initiative represents a significant effort to attract more users to the crypto world and foster a community where digital currencies can thrive.

In a bid to extend their collaboration into real-world applications, Bybit and Tether are in advanced discussions with Visit Rio, planning to integrate cryptocurrency within the tourism sector of the city. Tourists using digital assets will benefit from discounts and USD₮ bonuses for services, tours, and purchases at local businesses. This strategy positions Rio de Janeiro as a forward-thinking, crypto-friendly destination, enhancing its appeal to tech-savvy travelers.

Additionally, Bybit plans to roll out a national educational program designed to enhance crypto literacy and encourage responsible adoption among Brazilian citizens. The initiative will include a series of "Learn to Earn" campaigns, rewarding participants for completing blockchain-focused courses. These efforts will be supplemented with in-person events such as workshops, university meet-ups, and seminars, engaging students, developers, and entrepreneurs directly in the growing crypto landscape.

Earlier this year, Bybit appointed Israel Buzaym as the Country Manager for Brazil. Since his appointment, the company has significantly strengthened its local presence and launched tailored offerings like Bybit Pay and the Bybit Card. These products are designed to bridge the gap between traditional finance and the rapidly evolving world of digital assets.

“I am honored to lead Bybit's efforts in Brazil at such a transformative moment,” said Israel Buzaym. “Brazilians have a rich history of embracing innovation. We already see strong momentum in the adoption of our services. This partnership with Tether adds the trust, liquidity, and strategic focus needed to make crypto a natural part of everyday life for millions.”

With a market capitalization exceeding $114 billion, Tether plays a pivotal role in the global digital economy. This partnership with Bybit reflects a shared commitment to fostering financial innovation, education, and the creation of practical use cases for cryptocurrency in one of the world’s most promising emerging markets.

About Bybit

Bybit is a leading crypto exchange founded in 2018, serving over 70 million users globally. The platform is dedicated to redefining transparency in the decentralized world, creating an open, fair ecosystem for everyone. Focusing on Web3, Bybit partners with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Bybit is known for secure custody, diverse marketplaces, user-friendly experiences, and advanced blockchain tools. By bridging the gap between traditional finance and decentralized finance, Bybit empowers builders and enthusiasts to unlock the full potential of Web3.

About Tether

Tether is a pioneer in stablecoin technology, striving to revolutionize the global financial landscape. Its mission is to provide accessible, secure, and efficient financial, communication, and energy infrastructure. Tether fosters greater financial inclusion and communicative resilience while stimulating economic growth and offering individuals and businesses more opportunities. As the creator of the largest, most transparent, and liquid stablecoin in the industry, Tether is committed to building sustainable infrastructure that benefits disadvantaged communities, leveraging cutting-edge blockchain technology to bridge the gap between traditional financial systems and the potential of decentralized finance.

Bybit and Tether’s strategic partnership marks a significant milestone in Brazil's journey toward embracing cryptocurrency, promising to bring innovation and modernization to one of the largest markets in Latin America.