FS8's Summer of Growth: Expanding Fitness Horizons in Florida

FS8's Summer of Growth: Expanding Fitness Horizons in Florida



As summer transitions to fall and with the busy holiday season on the horizon, FS8, a revolutionary fitness chain known for its unique combination of Pilates, Tone, and Yoga, is celebrating a remarkable chapter of growth. In the past few months, FS8 has successfully opened several new studios across the state of Florida, coupled with the completion of a thriving global brand campaign designed to highlight its community-centric approach.

The chain has launched six new locations in bustling cities like Tuskawilla, Orlando, St. Petersburg, Beachwalk, and Plantation. Each studio offers Floridians the chance to access FS8's signature 50-minute workouts, tailored to boost their fitness journeys. Excitingly, another studio is set to unveil soon in Davie, promising more opportunities for members to engage with the FS8 community.

Tom Dowd, the CEO of FIT House of Brands, shared his enthusiasm about the positive reception from Florida communities. “Since launching our first Florida location in Weston Lakes, we've seen an overwhelming response,” he noted. The natural growth strategy affirmed Florida's status as an ideal location for FS8's expansion, thanks to its vibrant health-conscious culture.

The chain's most recent studios boast impressive facilities:
  • - Tuskawilla: 2,196 sq ft with 18 reformers
  • - Orlando: 2,600 sq ft with 16 reformers
  • - Plantation: 3,400 sq ft with 18 reformers
  • - St. Petersburg: 2,665 sq ft with 18 reformers
  • - Beachwalk: 2,400 sq ft with 17 reformers
  • - Davie (opening soon): 2,100 sq ft with 19 reformers

In conjunction with expanding its physical locations, FS8 recently executed an impactful global brand campaign known as FS8 Circle. This initiative successfully brought together members for large-scale classes across U.S. and Australian cities, including Los Angeles and Sydney. The focus was to celebrate the connections and relationships built within the studios while showcasing the health benefits derived from FS8 workouts.

The FS8 Circle events not only highlighted the brand’s commitment to a people-first ethos but also served as a platform to demonstrate how real-life bonds are formed in the community. According to members, the connection and support they find at FS8 are essential in their fitness journeys. Media and influencers from the fitness industry were also invited to participate, immersing them in the vibrant FS8 culture.

Providing a holistic approach to fitness, FS8 seamlessly integrates Pilates, Tone, and Yoga into a single, dynamic class format. This unique methodology focuses on functional strength while improving posture, flexibility, and overall wellness. Each 50-minute workout is carefully crafted to engage members throughout the session, utilizing FS8TV to guide them. This ensures a diverse exercise routine paired with energizing music, making each class a fresh experience.

Whether one is embarking on their fitness journey as a beginner or looking to refine their Pilates skills, FS8 is dedicated to catering to all fitness levels.

For those interested in joining FS8, visiting FS8.com offers access to class schedules across over 65 studios worldwide, as well as information on current promotions and offerings.

The expansive plans for FS8 don’t stop at Florida; the brand is actively pursuing global growth with franchise opportunities on the horizon in major markets such as Los Angeles, Dubai, Boston, New York City, and more. Interested individuals can explore these opportunities by visiting functionaldesignedtraining.com.

About FS8


FS8 is a cutting-edge fitness movement under the FIT House of Brands, uniting Pilates, Tone, and Yoga into an innovative, efficient workout. The program emphasizes low-impact, high-energy training to strengthen both body and mind, ensuring that every class feels impactful. FS8 is constructed around eight critical elements that enhance strength based on scientific principles and expert advice. With a diverse library of over 5,000 exercises, FS8 guarantees variety and engagement at every visit.

About FIT House of Brands


FIT House of Brands operates a global network of over 1,500 fitness studios across 55 countries, committed to providing proven business models and comprehensive support for franchisees. With a mission to empower individuals through movement and wellness, FIT remains a leader in the global fitness landscape.

Topics Health)

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