#China #Chongqing #Changan Automobile #European Expansion #Auto Chongqing 2025

Changan’s European Ambitions: Aiming for Major Expansion by 2025

Changan Automobile, the famed Chinese automotive giant, has set an ambitious target to expand its operations into ten European countries by the end of 2025. This strategic move was highlighted during the Auto Chongqing 2025 event, where key representatives from European media were invited to witness firsthand the innovative technologies and models that Changan has to offer.

The Event at Auto Chongqing 2025

The International Auto Show in Chongqing kicked off on June 7, 2025, and was marked by significant media attention. European journalists had the unique opportunity to tour the state-of-the-art Intelligent Digital Factory of Changan, gaining insight into the rigorous production processes and advanced robotics employed within the assembly lines. The factory visit left attendees impressed, particularly noted by Polish influencer Grzegorz Konieczny, who praised the high levels of automation. Furthermore, Michele Ponte, an Italian vlogger, highlighted the comfort level of Changan’s vehicles after participating in a much-anticipated test drive.

During the Auto Show, European media representatives engaged in face-to-face discussions with top executives, including Changan’s president Zhu Huarong. The conversations focused heavily on Changan's respect for the European market and the admiration the company holds for established Western brands.

Strategic Focus for 2025

Zhu Huarong outlined Changan's strategic roadmap for 2025, focusing on three main pillars: product strategy, expansion goals, and understanding consumer preferences across Europe. He emphasized that the company aims to prioritize the popular CHANGAN DEEPAL S07 and S05 models as it establishes its presence starting in Norway, before making strides into major European territories. By the end of 2025, Changan plans to operate in ten countries with a network of nearly 200 dealerships.

Diverse Vehicle Strategies

In addition to battery electric vehicles (BEVs), Changan is also actively developing plug-in hybrid electric vehicles (PHEVs) to meet the diverse needs of European consumers. According to Li Mingcai, Changan's vice president, these models are expected to launch in the European market by the third quarter of 2025. This aligns with the company’s broader goal to adapt vehicle offerings according to regional market demands.

Positive Feedback from the Media

European media reactions to Changan's ambitions have been cautiously optimistic. German journalist Walther Wuttke emphasized the importance of building a solid distributor network and maintaining consistent quality. Furthermore, Aggelos Stefanopoulos, a Greek importer, described Changan's electric vehicles as groundbreaking, commending their comfort and alignment with European consumer tastes. Michael Georgiadis, CEO of GOCAR.gr and editor at GOCAR, noted the appeal of Changan's designs and technology while stressing the growing trust between European consumers and Chinese automotive technology.

Conclusion

Changan Automobile is poised to make a substantial impact in the European automotive market, with a clear strategy and innovative models lined up for release. The company’s commitment to understanding and adapting to local preferences, along with its robust production capabilities, sets a promising foundation for its European expansion journey. As Changan approaches its ambitious target, the automotive industry will be keenly watching its progress and market penetration strategies as they unfold.

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