#United States #Austin #David Simon #Mood Media #Vibenomics

David Simon Takes the Lead at Mood Media

Mood Media, a leader in experiential media solutions, has appointed David Simon as the Executive Vice President of Advertising, along with his role as President of Vibenomics and the In-Store Marketplace (ISM). This strategic move highlights the company's goal to enhance and integrate its retail media capabilities while accelerating the shift towards programmatic buying within its extensive in-store advertising networks.

Background on David Simon

David Simon comes with a wealth of experience in the advertising technology sector. His expertise spans various platforms, including mobile apps, connected television (CTV), and web advertising. By joining Mood Media, Simon aims to capitalize on the unique position the company holds in the market, where, according to him, “the last chance a brand has to influence a consumer's purchasing decision is at the point of purchase.” With Mood Media leading the way in powering numerous physical locations, this appointment signals a robust commitment to advancing retail media capabilities.

The challenge ahead for Simon is significant; to turn in-store media from a secondary advertising option to a critical, core component of overall advertising strategies. He plans to achieve this by enhancing measurement capabilities and offering buyers various transaction options, including programmatic channels. This shift is expected to create new avenues for retail brands to connect with consumers effectively.

Leadership Perspective

Malcolm McRoberts, CEO of Mood Media, expressed confidence in Simon's capabilities, citing, “Dave's extensive programmatic background and strategic vision will help us bridge the gap between our supply and demand businesses.” This statement emphasizes the importance of Simon's role in evolving the company's retail media offerings and bringing additional value to both retailers and advertisers alike.

Previous Achievements

Before joining Mood Media, Simon was the General Manager at Moloco's Growth Initiatives. In that capacity, he directed projects focused on the streaming and CTV enterprise business, leveraging machine learning technologies to advance outcome-based advertising results for media companies. Additionally, as the Chief Revenue Officer at Fyber, he was instrumental in boosting the company's revenue from $100 million to $500 million before contributing to its acquisition by Digital Turbine.

Simon’s experience also includes notable leadership roles at Jounce Media, Verizon Media, and Yahoo, where he honed a comprehensive understanding of the digital advertising landscape. His background equips him to drive continued growth and innovation within Mood Media’s advertising divisions.

Future Aspirations

As Mood Media continues to reshape how consumers perceive and engage with brands in physical spaces, Simon's leadership is expected to play a pivotal role in establishing ISM and Vibenomics as central players in the retail advertising landscape. With ambitious plans to connect more seamlessly across diverse retail environments, Simon aims for a future where in-store media becomes standard, enabling brands to execute effective strategies that resonate with consumers at pivotal moments of decision-making.

To discover more about Vibenomics’ and ISM’s innovative retail media strategy and solutions, interested parties are encouraged to visit their respective websites for further details.

Conclusion

David Simon’s appointment at Mood Media represents more than just a change in leadership; it signifies the company’s dedicated push towards integrating advanced advertising technologies with consumer engagement efforts in physical spaces. With his extensive experience and strategic vision, Simon is poised to enhance the capabilities of Mood Media and its subsidiaries as they continue to define the future of retail media amidst an evolving marketplace.