NSJAPAN Welcomes Former Takoyaki CFO as Strategic Advisor for Growth

NSJAPAN Appoints Former Takoyaki CFO to Strengthen Management System

On November 1, 2025, NSJAPAN, a company specializing in corporate sales training SaaS and new business support, announced the appointment of Jun Azegami, a former CFO of a listed company, as an external advisor (CFO). This strategic decision aims to enhance their management structure in line with their business growth phase. By leveraging Azegami's extensive experience and expertise, NSJAPAN seeks to reinforce its foundation in capital strategy, financial management, legal affairs, and labor, thereby accelerating its investment in human resources for a disruptive growth strategy.

Transitioning Growth Phases

Business Expansion and Phase Transition

Since its founding in 2023, NSJAPAN has consistently provided sales training and new business support services targeted at small and venture businesses, laying the groundwork for steady growth. In July 2025, they plan to launch a new service called 'Sales Knowledge Lab,' blending training content with SaaS. This will increase the number of subscription contracts for training materials and promote a continuous support model using accumulated know-how. This shift represents the company's entry into a second stage of growth through a transformation in business model and expansion of service offerings.

Emphasizing Human Capital Management

In recent years, especially in the age of generative AI, the significance of human skills such as interpersonal communication has come to the forefront, leading to a demand for transforming workforce management to view employees as assets. NSJAPAN aligns with this trend, focusing on organizational strength under its mission of 'Empowering Sales through Human Capital.' As business scale grows, so does the complexity of transaction and budget management, necessitating the enhancement of management systems and back-office operations. Bringing in an external CFO at this time serves to create a robust management structure that can adapt to sustainable growth.

Reasons for Azegami's Appointment

Strengthening Overall Management Expertise

By appointing an external CFO, NSJAPAN intends to bolster its capabilities in areas such as capital raising, financial data analysis, tax compliance, and legal affairs. The CFO's role encompasses not just finance but also HR, general affairs, labor, and compliance, making it crucial for enhancing operational efficiency and fiscal accountability. With Azegami's involvement, the company will benefit from his ability to enhance capital policy formulation, ensuring the optimal means of funding and rigorous financial governance.

Building Trust through Proven Experience

Azegami carries a wealth of experience from his roles as CFO and head of management in various publicly listed companies. Notably, he served as CFO at Kenko.com, a health food e-commerce firm, and later managed financial, legal, and IT operations at Hotland, the parent company of the popular Takoyaki chain, Gindaco. His leadership in acquisitions, such as Cold Stone Creamery, significantly contributed to Hotland's successful IPO in September 2014. Azegami's entrance is expected to heightened confidence both internally and externally regarding NSJAPAN’s management decisions.

Anticipated Benefits

Sophisticated Capital Strategy and Improved Funding Capacity

Azegami's leadership is set to refine NSJAPAN's medium to long-term capital policy, streamlining funding through shares and loans to secure the growth capital essential for the future. These preparations could pave the path for substantial fundraising and potential IPO in the future, linking directly to an enhanced company valuation.

Enhanced Governance and Stakeholder Trust

The organization strives for transparency and soundness in corporate finances through the visualization of management based on financial data and improved internal controls. Azegami possesses the skills to explain the usage and impact of funds with verifiable evidence, enhancing accountability to shareholders and investors. As stakeholder trust grows, NSJAPAN's management foundation will stabilize, making it easier to attract support for future growth.

Preparing for Disruptive Growth

With a seasoned CFO on board, NSJAPAN will now be better positioned to explore bold growth strategies that were previously challenging. These may include mergers and acquisitions, partnerships, and investments in new business areas, thus building a framework to conduct appropriate evaluations and decision-making processes, including financial due diligence for such opportunities. Consequently, while retaining a focus on human capital, NSJAPAN is expected to realize explosive growth beyond the traditional paths.

Profile of the New Advisor

Jun Azegami - Background

Azegami passed the Certified Public Accountant exam while studying at Keio University. He started his career at a major electronics manufacturer but later transitioned to Fast Retailing, playing a vital role in establishing the Japanese arm of the French women’s fashion brand Comptoir des Cotonniers. He served as CFO at Kenko.com, leading financial strategies before joining Fabrica Japan in various financial roles. At Hotland, Azegami drove acquisitions and integration processes, leading to the company’s successful listing on the Tokyo Stock Exchange.

Comments

Shuhei Naito, CEO of NSJAPAN

"Under the philosophy of 'Empowering Sales through Human Capital,' we have expanded our business by launching a training and SaaS model over recent years. Welcoming an experienced professional like Azegami is a crucial step for NSJAPAN to enter the next growth stage. By enhancing our management system and maximizing our human capital, we are confident in achieving disruptive growth and increasing our corporate value while delivering more value to our client companies and investors."

Jun Azegami, External CFO of NSJAPAN

"I deeply resonate with NSJAPAN’s vision of 'Empowering Sales through Human Capital.' As I take on the role of external CFO, I am committed to fully utilizing my knowledge in financial strategy formulation and organizational structure development. I will work relentlessly to strengthen the foundation of the company from a management perspective and help NSJAPAN leap to the next stage of growth.

Company Overview

- Name: NSJAPAN Inc.
- Location: 12F, ACN Kojimachi Building, 4-4-4 Kojimachi, Chiyoda-ku, Tokyo
- Representative: Shuhei Naito, CEO
- Founded: October 2023
- Capital: ¥5,000,000
- Employee Count: 43 (including contracted workers)
- Business Description: Corporate sales training services, sales support services, SaaS-based sales platform services
- Website: https://ns-japan.com