Pete Schmied Appointed as New CEO of Appspace Amid Leadership Changes
On October 2, 2025, Appspace, a leader in workplace experience solutions, revealed significant leadership changes, appointing Pete Schmied as the new Chief Executive Officer and Holly Grogan as President. These strategic moves signal a fresh chapter for the company, which aims to redefine how organizations approach workplace management and employee engagement.
The evolution of the workplace is profound, with escalating expectations from employees regarding their working environment. Today's success hinges on delivering streamlined, consumer-friendly experiences at work. Appspace is addressing these challenges head-on by unifying various aspects of workplace management—including communication, collaboration, and administrative tasks—into a single platform. The goal is to empower companies to enhance employee engagement, simplify operations, and increase agility in their processes.
Central to Appspace's philosophy is a relentless focus on listening to customer feedback. The input from users directly influences product development, integrations, and service standards, ensuring that the solutions provided truly meet the needs of the market. This customer-centric approach has led to demonstrated improvements in communication clarity, decision-making speed, and employee engagement among Appspace’s clients—all vital metrics of success in today’s fast-paced business environment.
As Schmied transitions into the CEO role, he articulates a clear mandate. “In this position, my primary goal is to streamline our offerings. Our customers are seeking fewer tools that deliver greater value quickly. Appspace sets a high benchmark by merging various functions—such as communications, intranet services, digital signage, and space management—so we can focus on delivering measurable outcomes,” he asserts.
Before becoming CEO, Schmied served as Chief Customer Officer and then President, establishing a strong foundation of knowledge and experience with Appspace's operations. Meanwhile, Grogan, who has held multiple leadership roles including Chief People Officer, shares her insights: “Engaging directly with Fortune 500 companies has made one thing abundantly clear: employees desire a centralized platform for accessing relevant information and actions. Our commitment remains to enhance customer satisfaction and simplify adoption, enabling our teams to create an exceptional workplace experience that mitigates friction, accelerates decision-making, and boosts engagement.”
Appspace is committed to pioneering workplace innovations through an integrated approach that connects modern intranets, digital signage, space management, and visitor experiences more closely with daily operational systems. Their recent acquisition of Igloo Software has broadened their expertise and reach across multiple sectors, such as healthcare, retail, manufacturing, and hospitality.
Tony DiBenedetto, who will continue to contribute as Executive Chairman, reflects on the company’s journey: “Having witnessed the transformations in work methodology, I am proud of how we have strengthened our platform, welcomed major clients, and incorporated exceptional capabilities to serve their needs. With the financial backing from Accel-KKR and the integration of Igloo, we are well-poised for this next phase. Pete and Holly are well-acquainted with our business and our clients. They’re set to advance our ambitious vision of what the workplace experience can entail.”
Appspace stands as a comprehensive workplace experience platform designed to keep employees informed and engaged. By consolidating features such as employee communications, digital signage, space reservations, and visitor management, Appspace ensures that the working experience is one that all employees appreciate. With a clientele featuring over 180 Fortune 500 companies, Appspace continues to be an indispensable resource in enhancing workplace culture and efficiency.
A New Vision for Workplace Experience
The evolution of the workplace is profound, with escalating expectations from employees regarding their working environment. Today's success hinges on delivering streamlined, consumer-friendly experiences at work. Appspace is addressing these challenges head-on by unifying various aspects of workplace management—including communication, collaboration, and administrative tasks—into a single platform. The goal is to empower companies to enhance employee engagement, simplify operations, and increase agility in their processes.
From Customer Feedback to Innovation
Central to Appspace's philosophy is a relentless focus on listening to customer feedback. The input from users directly influences product development, integrations, and service standards, ensuring that the solutions provided truly meet the needs of the market. This customer-centric approach has led to demonstrated improvements in communication clarity, decision-making speed, and employee engagement among Appspace’s clients—all vital metrics of success in today’s fast-paced business environment.
As Schmied transitions into the CEO role, he articulates a clear mandate. “In this position, my primary goal is to streamline our offerings. Our customers are seeking fewer tools that deliver greater value quickly. Appspace sets a high benchmark by merging various functions—such as communications, intranet services, digital signage, and space management—so we can focus on delivering measurable outcomes,” he asserts.
Before becoming CEO, Schmied served as Chief Customer Officer and then President, establishing a strong foundation of knowledge and experience with Appspace's operations. Meanwhile, Grogan, who has held multiple leadership roles including Chief People Officer, shares her insights: “Engaging directly with Fortune 500 companies has made one thing abundantly clear: employees desire a centralized platform for accessing relevant information and actions. Our commitment remains to enhance customer satisfaction and simplify adoption, enabling our teams to create an exceptional workplace experience that mitigates friction, accelerates decision-making, and boosts engagement.”
Driving Forward with Innovation and Integration
Appspace is committed to pioneering workplace innovations through an integrated approach that connects modern intranets, digital signage, space management, and visitor experiences more closely with daily operational systems. Their recent acquisition of Igloo Software has broadened their expertise and reach across multiple sectors, such as healthcare, retail, manufacturing, and hospitality.
Tony DiBenedetto, who will continue to contribute as Executive Chairman, reflects on the company’s journey: “Having witnessed the transformations in work methodology, I am proud of how we have strengthened our platform, welcomed major clients, and incorporated exceptional capabilities to serve their needs. With the financial backing from Accel-KKR and the integration of Igloo, we are well-poised for this next phase. Pete and Holly are well-acquainted with our business and our clients. They’re set to advance our ambitious vision of what the workplace experience can entail.”
About Appspace
Appspace stands as a comprehensive workplace experience platform designed to keep employees informed and engaged. By consolidating features such as employee communications, digital signage, space reservations, and visitor management, Appspace ensures that the working experience is one that all employees appreciate. With a clientele featuring over 180 Fortune 500 companies, Appspace continues to be an indispensable resource in enhancing workplace culture and efficiency.
Topics General Business）
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