AITO to Make Its European Market Entry in 2027 at the Paris Motor Show

AITO, the luxury electric vehicle brand developed by the SERES Group, recently unveiled its latest models—AITO 9, AITO 8, AITO 7, and AITO 6—at the 2026 Paris Motor Show. Under the banner of « Intelligence Redefining Luxury, » the brand highlighted its commitment to innovation and customer experience, clearly illustrating how its brand philosophy manifests in its vehicles and user interactions.

European Market Expansion Plans

As part of its strategic growth plan, AITO has announced it will officially enter the European market in the fall of 2027. This bold move marks a significant milestone in AITO's global expansion efforts as it targets diverse markets across the continent.

In preparation for its European launch, AITO is taking considerable steps to ensure compliance with local regulations and adaptation to market-specific needs. The brand emphasizes the importance of robust regulatory compliance, aiming to secure the highest five-star Euro NCAP safety rating for its vehicles. This demonstrates AITO's dedication to safety as an intrinsic luxury, seeking to instill trust and confidence in its clientele.

Ensuring Local Market Adaptation

Beyond compliance, AITO is also conducting in-depth research to customize its vehicles to meet European driving conditions and preferences. Collaborating with local partners, AITO is adapting its intelligent driver assistance systems and parking solutions to accommodate local road types and driver habits. Additionally, the company is establishing a localized service network to offer smart diagnostics, mobility services, local parts supply, and dedicated customer support teams. These initiatives are designed to ensure a seamless, reliable experience for European customers.

AITO's Technological Backbone

At the heart of AITO’s global strategy lies integrated technology and intelligent manufacturing. The SERES MF automotive technology platform forms the foundation of AITO’s vehicle offerings, encompassing vital features in powertrains, chassises, intelligent hub central systems, and integrated advanced driver assistance systems (ADAS). The SERES Super Factory further enhances operations, leveraging the ‘Industrial Brain’ concept to facilitate data connectivity and collaboration throughout the value chain. These technological advancements not only refine product quality but also enhance overall customer experience as AITO ventures into new markets.

AITO's Growing Reputation

AITO's market performance speaks volumes about its reputation for safety, quality, and customer satisfaction, having garnered the trust of over 1.2 million drivers in its home market. To date, AITO vehicles have accumulated more than 40 billion kilometers on the road, with over 10.6 billion kilometers driven under intelligent driver assistance modes. In the Brand Finance 2026 rankings of the top global auto brands, AITO is distinguished as the world’s leading Chinese luxury automaker by brand value and ranks within the top ten of the automotive sector globally.

Redefining Luxury in an Intelligent Manner

AITO's philosophy of « Intelligence Redefining Luxury » reinforces its commitment to delivering smart, user-oriented automotive experiences. According to Clifford Kang, Board Member and Vice President at SERES Group, the concept of New Luxury merges traditional luxury with technological sophistication. He emphasizes the brand’s mission to blend outstanding performance, refined comfort, and exceptional craftsmanship with cutting-edge technology, thereby enhancing luxury experiences across their vehicles and services. As AITO embarks on international expansion, it looks forward to sharing this innovative philosophy with customers worldwide.

About AITO

Founded in December 2021, AITO represents SERES Group’s initiative to create premium intelligent electric vehicles. The name AITO stands for « Adding Intelligence To Auto » and encapsulates the brand’s essence of combining traditional luxury with technological advancements. In 2025, AITO emerged as China’s top-selling luxury automobile brand, achieving a remarkable milestone of over one million deliveries within just 46 months, setting a new record for luxury new energy brands in China.

As AITO prepares for its European debut in 2027, it aims to blend high-tech offerings with a focus on driving quality, ensuring it captures the essence of what European consumers expect from luxury electric vehicles.