Global Business Connectivity: Opportunities at the 136th Canton Fair

Connecting Global Businesses: The 136th Canton Fair Insights

The recently concluded 136th Canton Fair, held from October 31 to November 4, 2024, attracted a staggering 253,000 international buyers from 214 countries and regions. This year's fair not only showcased the latest trends in international trade but also illustrated the evolving landscape of global commerce, driven largely by high-quality Chinese manufacturing.

Duarte Nuno Rocha, the Chief Representative of the Sonae Group in China, exemplified the impactful connections forged at this prestigious event. With over two decades at Sonae, a multinational company with diverse interests ranging from retail and financial services to technology and real estate, Duarte has witnessed the significant transformations in the Chinese manufacturing sector firsthand since he began attending the fair in 2006.

During the 136th Canton Fair, Duarte and his team explored a myriad of innovative products and engaged with top-notch suppliers, all while highlighting the notable improvement in product quality from Chinese manufacturers. “I've observed a remarkable enhancement in the quality of products over the years,” he asserted. “Today, international consumers have heightened expectations from products made in China, particularly focusing on quality, technology, and innovation.”

Increasingly, consumers are also mindful of the environmental impact and the social contributions of brands. This growing awareness influences Duarte's selection of suppliers, focusing on aspects such as product quality, sustainability practices, and compliance with international standards. He emphasized the importance of face-to-face interactions at the Canton Fair, stating that these connections are vital for establishing purchase orders and collaborative efforts for the upcoming year, facilitating long-term business relationships.

The Canton Fair has continuously adopted innovative measures, including the launch of an online exhibition platform and a newly developed mobile application for international buyers. Duarte remarked on the convenience these digital tools offer, allowing businesses to gather market insights and trend reports shared during the fair. This helps them make more informed decisions in response to both local and global market dynamics.

Looking ahead, the 137th Canton Fair is scheduled for April 15 to May 5, 2025, in Guangzhou. As businesses navigate an increasingly interconnected global economy, trade fairs like Canton serve as crucial platforms for fostering relationships and facilitating the exchange of ideas and products between overseas buyers and suppliers. For more information about upcoming events, potential exhibitors, and trade opportunities, interested parties can visit the official Canton Fair website.

Overall, the 136th Canton Fair proved to be a pivotal moment for international trade, offering not only a marketplace for goods but also a hub for collaboration and innovation in global commerce.