#Holding Company #e-Gift Platform #Giftee Group

Giftee Group Announces Transition to Holding Company Structure

On July 1, 2026, Giftee Group Inc. will officially transition to a holding company structure, succeeding Giftee Inc. This major change, approved by the leadership, aims to enhance governance and streamline management functions across its subsidiaries. Established in Shinagawa, Tokyo, Giftee Group continues to prioritize developing connections between people, businesses, and communities through its e-gift platform.

Reasons Behind the Transition

Giftee has established itself as a key player in providing a comprehensive e-gift platform encompassing e-gift issuance and distribution. Guided by its corporate vision to nurture various connections, the company has strategically aimed for the expansion of its e-gift services domestically and internationally. The group has identified the necessity for elevated governance and management structures amidst its rapid growth and increased M&A activities.

Recognizing this need, Giftee Group concluded that separating management and business execution functions is vital for sustainable growth. The new holding company structure will enable Giftee Group to focus on strategic planning, capital allocation, and governance enhancement while allowing each subsidiary to concentrate on their specific market segments. This approach is expected to foster quick decision-making and amplify competitive strengths, driving overall corporate value.

Purpose Statement of Giftee Group

As part of its transition, Giftee Group has introduced a new purpose statement that embodies the essence of the group's existence.

Purpose: To enhance every existing relationship and create new connections in this world.
Statement: We believe in the potential of relationships. Our society generates diverse value through countless relationships among individuals, corporations, and communities. Our desire to enrich relationships through our services minimizes costs and friction while fostering communication that resonates emotionally. This opens the door to a world enriched by relational capital.

New Group Structure

As of July 1, 2026, Giftee Group will operate as the holding company with Giftee Inc. as its wholly-owned subsidiary, continuing to encompass both domestic and international group companies. Plans are in place to gradually restructure the group companies to be directly owned by Giftee Group in the future.

Executive Structure (Effective July 1, 2026)

• - Co-CEOs: Mutsumi Ohta and Tatsuya Suzuki
• - Directors: Yoshikazu Fujita
• - External Board Members: Kenichiro Seno, Makoto Nakajima, Miwako Inou
• - External Auditors: Daizo Kuki, Yoshihiro Akimoto, Kazuhiro Ueno

Company Overview

• - Company Name: Giftee Group Inc.
• - Headquarters: 2-10-2 Higashi Gotanda, Shinagawa, Tokyo
• - Established: July 1, 2026
• - Capital: 20 million yen
• - Stock Code: 590A (Tokyo Stock Exchange Prime Market)
• - Business Focus: Management of group companies and related operations
• - Website: giftee-group.com

Comment from Mutsumi Ohta, Co-CEO

Giftee, originally conceived as a casual gift service, has evolved into a resilient e-gift platform, expanding its footprint to include both corporate and international markets. Since going public in September 2019, the company has steadily broadened its reach, expanding into new fields and acquiring like-minded companies to amplify the platform's scale. However, this growth introduced challenges related to resource allocation, prompting a decision for a significant organizational reform via the transition to a holding company.

This change is not merely about reorganization; it signifies a strategic evolution to ensure long-term corporate value. As a holding company, Giftee Group aims to strengthen its overall strategy, capital allocation, and investment governance, leading future growth initiatives. Each subsidiary will now focus on quick decision-making within their respective markets, accelerating business growth.

Our new purpose is to