#Shufoo! #Performance Media Network #WED

Shufoo! Expands Capabilities with Performance Media Network

The ONE COMPATH group has announced a groundbreaking addition to its powerful electronic leaflet service, Shufoo! This innovative service has partnered with WED, the company renowned for its receipt acquisition app, and Gifty to implement the Performance Media Network (PMN). This platform offers buying performance-linked promotional strategies geared toward manufacturers and retailers. Starting July 1, 2026, new campaign options tailored for manufacturers and retailers will be provided. The integration of Shufoo! with PMN means cross-promotional opportunities across up to 15 consumer-facing applications, enhancing the reach and effectiveness of promotional efforts.

Background of Performance Media Network

The development of this feature reflects the growing need for manufacturers and retailers to visualize the effectiveness of their promotional investments. With the evolution of e-commerce and retail analytics, there is an increasing focus on utilizing data to refine ongoing promotional strategies. However, a significant challenge remains in ensuring that promotional engagement—like flyer views—translates effectively into actual purchasing actions, while also accumulating and analyzing sufficient purchase data for future marketing initiatives.

In response to this challenge, Shufoo! has strengthened its data infrastructure by leveraging the PMN platform, thereby enhancing the flow of data from flyer engagement to actual purchases. This partnership also allows the service to reach consumer segments that it previously could not touch, enabling a richer dataset for marketing efforts.

Customer Value Through the New Shufoo! Receipt Campaign

The core advantage of the new Shufoo! Receipt Campaign lies in its ability to directly engage shoppers who actively view promotional materials from supermarkets and drugstores. This