Japan Direct Marketing's Special Campaign for World Alzheimer's Day
In a noteworthy initiative, Japan Direct Marketing Co., Ltd. has announced a limited-time campaign coinciding with World Alzheimer's Day on September 21. The campaign features a 5% discount coupon, code WAD1000, for the purchase of hearing aids, aiming to support those concerned about their hearing health.
The background of this campaign is rooted in significant global findings that highlight hearing loss as a modifiable risk factor associated with dementia. Research indicates that midlife hearing impairment contributes significantly to this risk. To address this issue, the campaign encourages individuals not to self-diagnose but to seek professional evaluation through ENT specialists. Early detection through hearing assessments is crucial, allowing for the appropriate use of hearing aids and enhanced communication environments, ultimately maintaining social interactions.
Japan Direct Marketing is positioning this coupon distribution as a small incentive to foster awareness of accurate information about dementia and hearing health. September is acknowledged as Dementia Month in Japan, with continual government emphasis on raising awareness surrounding this issue.
The details of the discount campaign are as follows:
Campaign Overview
- - Coupon Offering: 5% discount applicable on hearing aids (one coupon per person)
- - URL: Japan Direct Marketing Hearing Category
- - Applicable Products: Various hearing aids available through Japan Direct Marketing’s online store (some exceptions apply; check individual product pages for details)
- - Distribution and Usage Period: From September 21, 2025, at 00:00 to October 31, 2025, at 23:59 (tentative)
- - How to Use: Input the coupon code WAD1000 at checkout
- - Additional Conditions: The coupon may be used in conjunction with other promotions and points, subject to the conditions outlined on the website.
Featured Products (Select Examples)
- - Regular Price: ¥179,800 (tax-exempt) / Actus MNB R Rechargeable Hearing Aid with AI, both ears
- - Regular Price: ¥74,800 (tax-exempt) / ONKYO Digital Ear Canal Hearing Aids, Remote Control, both ears, model OHS-D31
Future Initiatives
Japan Direct Marketing aims to transcend traditional e-commerce services, focusing on a comprehensive service model that nurtures honest and beneficial connections between accurate information, experiences, and purchases. In the health and senior sectors, the company plans to focus on spreading public and academic information coupled with small support initiatives (such as coupons and informative literature) to enhance everyday security for consumers.
Disclaimer
This release does not claim any medical efficacy. Consult a medical professional for diagnosis and treatment.
Company Profile
- - Company Name: Japan Direct Marketing Co., Ltd.
- - Location: 3-20-5 Toranomon, Minato-ku, Tokyo, Ito Yuu Building, 3rd Floor
- - CEO: Akitaka Mizutani
- - Established: October 1977 (launch of Japan Direct Marketing brand)
- - Business Activities: Comprehensive services (e-commerce, content planning, advertising and promotional support, etc.)
- - Website: Corporate Site