Yoren Launches WeChat Mini Program for Chinese Tourists in Japan

Yoren’s Innovative Approach for Chinese Tourists in Japan

In a remarkable development, Yoren, a Tokyo-based startup primarily focused on the Chinese market, has unveiled its new service aimed at enhancing the travel experience for Chinese tourists visiting Japan. As the number of Chinese tourists rebounds, Yoren seeks to address the evolving needs of this demographic by leveraging WeChat’s mini-program functionalities to provide seamless services tailored specifically for them.

With travel restrictions easing post-pandemic, Chinese tourists are returning to Japan in significant numbers. According to the Japan National Tourism Organization, it is estimated that over 7 million Chinese visitors will travel to Japan in 2024, a number that is expected to grow in 2025. This surge presents unique challenges, particularly as global media platforms like Google and META are inaccessible to these travelers. Recognizing this gap, Yoren aims to optimize the travel environment for this audience through their innovative WeChat mini-programs.

The Features of the WeChat Mini Program

Yoren's WeChat mini-program integrates multiple essential functions designed to meet the specific needs of Chinese tourists:

1. WeChat Pay Integration

With mobile payments being the norm in China, many travelers find themselves without access to global credit cards while abroad. Yoren addresses this issue by enabling seamless transactions through WeChat Pay, allowing Chinese tourists to navigate payment processes with ease during their stay in Japan. This feature not only accelerates the purchasing process but also enhances the overall customer experience, ensuring that users do not face payment barriers while exploring Japan.

2. Compliance with Data Protection Regulations

In terms of data security, Yoren is keen to ensure that the handling of personal information complies with cross-border data protection laws. With the rise of privacy regulations, particularly concerning the transfer of personal data between China and Japan, Yoren implements necessary protocols that safeguard users' information, prioritizing their privacy as they utilize the services.

3. Customized Development Combining Chinese Standards

Yoren’s team possesses a deep understanding of Chinese consumer behavior, allowing them to develop a customized WeChat mini-program that applies online and offline experiences tailored for inbound tourism. By utilizing their expertise, Yoren not only creates mini-programs from scratch but also supports the integration of various WeChat functionalities, including official accounts and corporate WeChat management, to ensure a holistic approach that strengthens the WeChat ecosystem.

Yoren’s Vision for Cultural Connectivity

Yoren’s mission extends beyond mere business; it strives to create a society where cultures connect and people understand each other. By fusing online and offline experiences into cohesive customer journeys, Yoren is paving the way for a new era of inbound consumption that enriches both tourists' experiences and local businesses in Japan. With their extensive knowledge in analytics and CRM systems, Yoren is poised to play a pivotal role in facilitating smooth interactions between Chinese tourists and Japanese businesses.

Company Overview

Yoren operates under its holding company, New Designed by Tokyo Ltd., with its business bases located in Shanghai, Chongqing, Wuhan, and Tokyo. Led by CEO Takeda Osamu, Yoren is currently employing 183 individuals as of September 2023. This diverse and talented team is dedicated to refining the travel experience for Chinese tourists and fostering cross-cultural understanding between Japan and China.

For more information or inquiries: