#Japan #Tokyo #AI Marketing #Aoba-BBT #BBT University

BBT University's AI Marketing Strategy Camp: A New Era of Learning

BBT University, operated by Aoba-BBT, has made an exciting announcement regarding its educational offerings for the year 2026. Scheduled to commence in April, the second session of the 'with AI Marketing Strategy Camp' program promises to deliver an enriched curriculum aimed at nurturing the next generation of marketers.

What is the AI Marketing Strategy Camp?

The 'with AI Marketing Strategy Camp' is an intensive three-month program designed to equip participants with the skills necessary for developing and executing marketing strategies through generative AI technology. Since its launch in September 2025, the first cohort of this program has garnered an impressive student satisfaction rating of 100%, highlighting the program's effectiveness and value.

This innovative program is recognized as eligible for the Ministry of Health, Labour and Welfare's specific education and training benefits, allowing participants to receive reimbursement for 50% of the course fees upon meeting specific criteria. This financial support makes it easier for aspiring marketers to hone their skills without the burden of excessive cost.

Enhancing Real-World Skills

One of the standout features of the upcoming second session is the practical presentation opportunity that participants will have at the end of the course. In the final week, students will present their marketing strategies to real marketers from established companies. This addition to the curriculum is designed to bridge the gap between theoretical knowledge and practical application, enabling students to receive valuable feedback from industry professionals.

Through direct engagement with seasoned marketers, participants will develop essential skills such as effective communication and persuasive presentation capabilities—skills that are crucial in the ever-evolving marketing landscape.

Celebrating First Cohort Success

During the initial session, conducted from September to December 2025, participants expressed overwhelming satisfaction with their learning experience, with a perfect satisfaction score of 100% based on feedback from 14 respondents. The program effectively addressed common concerns among students, such as the tendency of AI training to remain superficial and the lack of strategic insight in marketing practices.

The hybrid approach of combining AI utilization with strategic thinking has proven to be beneficial and has received considerable acclaim from students who participated in the first phase.

Features of the Program

• - Government Subsidy Eligible: Students can benefit from a 50% reimbursement of the tuition fee upon fulfilling eligibility criteria, making advanced education more accessible.
• - Direct Application Curriculum: The program structure encompasses three critical stages: 1) WHY-WHO (environment analysis and target design), 2) WHAT (strategy formulation), and 3) HOW (implementing strategies). Using tools like ChatGPT, participants will create tangible outputs from persona creation to executive summaries, brochures, and ad concepts.
• - Hybrid Instruction by Experts: Participants will learn from renowned instructors, including Professor Seiji Kanno, who has gained an MBA from IMD and has experience at Nestle Japan and McKinsey, and Ricky De Souza, a marketing consultant with expertise in AI applications across various businesses.

Course Details

• - Program Name: With AI Marketing Strategy Camp
• - Launch Date: April 2026 (Second Cohort)
• - Format: Online, featuring live lectures via Zoom and pre-recorded exercises on AirCampus.
• - Tuition Fee: 330,000 JPY (tax inclusive)
• - Target Audience: This program is ideal for business leaders and practitioners seeking to understand how to leverage generative AI for business expansion and integrate strategic perspectives into their marketing efforts.

For further information and registration details, please visit the official page: BBT University Marketing Camp

About BBT University

Founded in 2010 as Japan's first entirely online university offering a degree in business administration, BBT University has consistently aimed at fostering skills essential for navigating the global era. With a majority of the faculty comprising active business leaders and a large proportion of students being working professionals, the curriculum emphasizes experiential learning, nurturing a proactive learning environment.

The university has received multiple accolades, including the Minister of Health, Labour and Welfare Award for e-Learning, and continuously evolves to meet educational demands. Learn more about BBT University

About Aoba-BBT

Established in April 1998, Aoba-BBT has dedicated itself to developing globally active leaders. Through a diverse array of educational programs, ranging from early childhood education to corporate training and online MBA programs, Aoba-BBT strives to cater to individual learning needs and foster sustained growth. Committed to leveraging innovative educational technologies, Aoba-BBT is a leading player in the education sector, continuously evolving to shape the future of learning. Discover Aoba-BBT