#United States #Greenville #Richmond Auctions #Advertising Memorabilia #Celebrity Provenance

Richmond Auctions Unveils Exciting Advertising Memorabilia Auction

As 2026 begins, Richmond Auctions is stepping into the spotlight with an inaugural event that promises to excite advertising and neon collectors across the country. Scheduled for January 29-31, the Open House Advertising & Memorabilia Auction will be held at their newly opened facility in Greenville, South Carolina, marking a significant moment for the auction house as it makes this bold move into the new year.

This three-day event will showcase a carefully curated selection of rare and iconic signs, many of which come with celebrity provenance, making the auction not just a chance to bid but an experience to remember. Collectors will have the unique opportunity to preview these exceptional pieces in person, enjoying the vibrant atmosphere of the new showroom while vying for standout collectibles that are seldom available on the open market.

Among the highlights in this inaugural auction are:

• - A rare Red Hat sign, measuring 48 inches, which is regarded as a cornerstone item for discerning collectors in the advertising arena. This is a must-have for anyone serious about their collection.
• - A Gilmore sign, once owned by Paul Teutul Jr. from the famous show American Chopper, which not only features significant cultural relevance but also offers a glimpse into the intersection of television and advertising memorabilia.
• - An ultra-rare Ford neon sign, coming from the personal collection of Jersey Jon, known for his appearances on American Pickers. For the first time on the auction block, this piece combines nostalgic charm with a compelling backstory.
• - The iconic Nevada Club neon, a historic artifact from one of Vegas's most storied casinos on Fremont Street, evoking the glitz and glamour of the Las Vegas casino scene.

Jordan Richmond, the Founder and CEO of Richmond Auctions, stated, “This auction represents an exciting new chapter for Richmond Auctions. By bringing together exceptional signs and celebrity provenance, paired with our new facility, we’re offering an experience that far exceeds that of a traditional auction.”

Building on the unprecedented success of 2025, a year that saw Richmond Auctions achieve nearly $60 million in total revenue, the firm continues to grow in prominence within the industry. Last year also featured record sales, which included notable events such as their first automotive auction, headlined by the well-known Tony Townley Collection, and a successful Gold Nugget Auction in collaboration with Tyler Mahoney of the Discovery Channel. These milestones not only solidified their laurels but also emphasized their innovative approach within the auction market.

With a strong foundation established and exciting plans in the pipeline for the upcoming year, Richmond Auctions aims to fortify its position as one of the fastest-growing and most creative auction houses in the nation. Their dedicated following can look forward to more astonishing pieces and refined auction experiences in the future.

For those interested in participating in the auction, whether bidding live or remotely, registration and additional information can be found at Bid.RichmondAuctions.com.

As the world of advertising memorabilia continues to evolve, Richmond Auctions holds the gavel that will carve out the future paths of collecting. Don’t miss your chance to be a part of this remarkable event as they embark on a new journey in the realm of collectible auctions!