#Japan #Shinjuku #MEDIAID #Summer Gear #Cooling Poncho

MEDIAID Launches New Cooling Poncho for Beats the Heat

As outdoor temperatures rise, Japanese brand MEDIAID is stepping in with a practical solution for summer heat with their latest product, the Icing Gear Cooling Poncho. Manufactured under Nihon Sigmax, a company that has a strong reputation in the medical support industry, this innovative poncho aims to provide a comfortable experience during various outdoor activities, whether at festivals or during daily errands.

The Rise of Heat-related Emergencies

Recent trends have highlighted a significant increase in heat-related emergencies, specifically heatstroke cases, prompting a need for effective heat management solutions. According to the Fire and Disaster Management Agency, the number of heatstroke cases has exceeded 100,000, marking a historical high for rescue incidents. The Ministry of Health, Labour and Welfare emphasizes the importance of preventive measures like cooling with icepacks, cold towels, or other means.

Cooling Poncho: A Practical Solution for Summer

In response to the alarming statistics surrounding heatstroke, MEDIAID introduced the Icing Gear Cooling Poncho to expand options for staying comfortable in sweltering heat. Having focused on summer gear since 2021, the brand has been committed to enhancing the outdoor experience, particularly for those engaging in activities such as household chores or commuting. The Cooling Poncho fits perfectly into daily life while also being a handy accessory for outdoor enjoyment during hot months.

Key Features of the Cooling Poncho

1. Effective Cooling: The poncho provides a cooling sensation that reduces skin temperature by up to -15°C. By simply wetting, wringing out, and waving the poncho, the evaporation effect delivers immediate cooling relief.
2. Versatile Application: The poncho is designed to be reusable. Once the cooling effect diminishes, just wet it again, and it becomes cool once more.
3. Inclusive Sizing: The poncho comes in a free size, suitable for all genders and ages, and is machine washable, ensuring convenience and cleanliness.

Product Information

• - Product Name: MEDIAD Icing Gear Cooling Poncho
• - Dimensions: Free size - Width: 145cm, Height (including the hood): 95cm, Without hood: 65cm
• - Price: JPY 4,499 (including tax)
• - Availability:

- In-store: Available from May 6 at selected Sugi Pharmacy outlets nationwide.
- Online: Available on the official MEDIAID online shop starting May 25.

A Commitment to Quality and Performance

MEDIAID is not just a name, but a brand rooted in the expertise of Nihon Sigmax, a medical manufacturer with a legacy of producing orthopedic support materials and devices for over fifty years. The brand strives to balance functionality and comfort, delivering products that support daily activities while adhering to high-quality standards found in the medical field.

The Icing Gear Cooling Poncho is merely one of the many summer relief solutions offered by MEDIAID, designed to help you tackle the heat effectively. For those seeking more cooling options, check out MEDIAID's full summer range.

About MEDIAID

Founded by Nihon Sigmax in 1973, MEDIAID focuses on providing daily lifestyle support products stemming from a rich medical background. The company epitomizes well-rounded solutions aimed at preventing, diagnosing, and treating musculoskeletal disorders, ensuring that everyone can live comfortably and healthily. By leveraging the company's extensive expertise in orthopedic solutions, MEDIAID continues to innovate and provide support not just in healthcare but also in everyday living.