#Japan #Chiyoda #London Business School #Neat #Neat Pulse

London Business School Adopts Neat Solutions for Better Meetings

On July 31, 2025, Neatframe Corporation, based in Tokyo, Japan, announced that the prestigious London Business School (LBS) has implemented Neat's video conferencing devices and remote management platform, Neat Pulse. This decision aims to unify and enhance user experiences in meeting rooms and training spaces while ensuring aesthetic harmony in the environment and future scalability.

Challenges Faced Before Neat Implementation

Before the integration of Neat, LBS encountered several challenges due to the varying audio-visual (AV) equipment from different vendors in various meeting rooms and seminar spaces:

• - Users faced confusion with different UIs and connection methods for each meeting.
• - The AV support team experienced overload due to the need for on-site support during technical issues.
• - Aging equipment led to inconsistent experiences, decreasing overall facility value.

Why Neat was Chosen: Design, Usability, and Scalability

LBS evaluated multiple solutions on various scores and ultimately chose Neat based on its user-friendly operation, design that complements the space, and high scalability. Evaluation criteria included not only technical proficiency, but also aesthetics, operational management, and future expansion capabilities. Neat emerged as the top contender across all these dimensions.

Standardized Neat Devices for Different Spaces

LBS equipped its meeting rooms with:

• - Neat Bar Gen 2 and Neat Pad for standard use.
• - Neat Board 50 in collaboration spaces to facilitate dynamic learning environments.
• - A combination of Neat Bar Pro and Neat Center in larger meeting rooms to ensure a seamless audio-visual experience even in expansive settings.

All Neat devices feature a minimalist and sophisticated design, beautifully integrating into the newly renovated architecture of LBS, a factor highly appreciated by the institution.

“Neat products are truly beautiful and simple, fitting exceptionally well in our newly renovated building.” — Briony Barham, Director of Service Management at LBS

Results After Neat Implementation: Reduced Confusion and Enhanced Efficiency

The introduction of Neat's devices has significantly improved LBS's initial challenges:

• - With a simplified UI and ease of use, users can intuitively and smoothly initiate meetings across all rooms without confusion.
• - The BYOD (Bring Your Own Device) capability allows for flexible usage styles not confined to any specific video platform.
• - The quality of audio and video has been elevated, enhancing the immersive experience and productivity of meetings.

Collaboration with Neat Pulse and Utelogy has also optimally improved responsiveness to troubleshooting, allowing for automated recovery during failures.

“Previously, we had to address technical issues on-site every time, but now we can detect and recover from issues from anywhere. The burden on our support team has also been greatly reduced.” — Euan Boswell, AV Support Manager at LBS

Future Plans with Neat's App Hub

Moreover, leveraging Neat's unique App Hub, which enables native integrations with various applications, LBS has ambitious plans for the future. These include:

• - Improving visitor management and information dissemination through digital signage.
• - Enhancing online collaboration using whiteboards.
• - Flexibly implementing applications to meet educational and operational needs.

About Neat

Founded in Oslo, Norway, in 2019, Neatframe Ltd. (commonly referred to as Neat) is an innovative video technology company that provides advanced cloud-based video conferencing devices tailored for modern workplaces. Neat's devices facilitate flexible meetings anytime, anywhere, fostering creative and effective collaboration while offering an engaging online meeting experience. Neat natively supports various business applications including Microsoft Teams, Zoom, and plans to support Google Meet by Q4 2025. The company established its Japanese branch in July 2021 and has since gained traction across various industries and company sizes in Japan.

For further details about Neat, visit Neat Japan.