#United States #Hyundai Motor #Genesis Motor #Fountain Valley, California #Claudia Márquez

Claudia Márquez Appointed as COO of Hyundai Motor America

In a significant move for Hyundai Motor America, Claudia Márquez has been appointed the Chief Operating Officer, a role designed to bolster the company's U.S. operations. Announced on January 14, 2025, her appointment comes at a time when Hyundai is focused on expanding its market presence and streamlining customer-facing strategies.

Leading the Charge in U.S. Operations

Márquez's new position places her at the helm of all business operations in the United States, making her responsible for leading Hyundai's vision for growth and enhanced customer experience. Reporting directly to Randy Parker, CEO of Hyundai and Genesis Motor North America, she is expected to leverage her extensive experience in the automotive industry to drive Hyundai’s strategies forward.

“Claudia's extensive experience and proven track record of driving growth and building brands make her a perfect addition to lead the Hyundai team,” said Parker, emphasizing the alignment of her vision with Hyundai's goals.

Expertise and Vision

Prior to her current appointment, Claudia Márquez served as the Chief Operating Officer for Genesis Motor North America over the past three years. Under her leadership, Genesis not only set new sales records but also enhanced its market share and established itself as a competitive luxury brand. Her performance at Genesis has been marked by a strong commitment to customer satisfaction and a unique focus on the brand's Korean heritage.

Márquez’s responsibilities at Hyundai will encompass managing sales, distribution, and aftersales operations. This includes executing sales strategies aimed at improving dealer performance and ensuring customer satisfaction. Her plan aims to strengthen dealer networks while enhancing customer service, which is critical in today's competitive auto market.

A Proven Track Record

Before joining the Genesis team, Márquez was the CEO of Hyundai Motor Mexico, where her leadership significantly improved sales numbers and cemented dealer relations while boosting brand awareness. Her extensive background includes critical roles at Nissan and BMW, showcasing her comprehensive understanding of the automotive landscape.

As vice president of sales and vehicle operations at Nissan, Márquez refined the sales strategies that propelled the company's growth. Her impressive portfolio further extends to key positions in marketing and operations across multiple prominent brands in the industry.

Driving Growth and Economic Impact

Hyundai Motor America is committed to contributing positively to the U.S. economy. With major operations in California and Alabama, including state-of-the-art manufacturing facilities and research and development centers, Hyundai boasts a significant economic footprint. A recent report highlights that Hyundai’s operations and its network of 835 independent dealers generate over $20.1 billion annually and support approximately 190,000 jobs across the country.

Márquez's new role symbolizes not just a change in leadership but an opportunity to further enhance Hyundai's legacy in the American automotive market. As she steps into this pivotal role, both the industry and customers alike will be watching closely to see how her leadership will shape the future of Hyundai in North America.

For ongoing updates on Hyundai’s journey and initiatives, visit Hyundai’s official news site.