Innovative NFT Stamp Rally Bridges Digital and Real Worlds for AinPay Users

In a groundbreaking initiative, SUSHI TOP MARKETING, based in Chiyoda, Tokyo, has partnered with the Higashimurayama Community Promotion Organization to conduct a pilot project that utilizes NFT technology to enhance user acquisition for the digital regional currency called AinPay. This innovative approach was showcased during the AinPay BIG Marche event held in Higashimurayama on March 7, 2026.

Event Overview

During the event, QR codes were strategically placed at 22 locations, allowing attendees to easily obtain NFTs (digital stamps) simply by scanning them with their smartphones. This user-friendly mechanism was designed to appeal to a wide range of participants, including those who may not be familiar with digital technology, as it required no dedicated app and could be joined via LINE. The result? An impressive record of 1,047 NFTs distributed and 215 participants engaged throughout the day.

Background and Challenges

AinPay has established a solid foundation, boasting over 31,000 users and 550 partner stores within Higashimurayama. The mission of the Higashimurayama Community Promotion Organization is to foster a thriving community centered around regional currency. They envision a world where individuals transition through a customer journey of awareness, trial, continued use, and ultimately, becoming loyal supporters of local businesses.

To achieve this ambitious vision, it was crucial to not only engage existing AinPay users, but also to visualize and motivate potential users — those who had not yet adopted the platform. Through collaboration in the Creww Growth open innovation program, the NFT digital stamp rally was proposed and accepted as a viable solution to these challenges.

Implementation Details

SUSHI TOP MARKETING took advantage of its expertise in NFT distribution and data analysis to craft an engaging experience that allowed both AinPay users and non-users to participate. By utilizing a seamless user experience that avoided account setups, unfamiliar digital hurdles, and required only QR code scanning, the event succeeded in attracting a diverse group of participants.

Event Highlights

- Date: March 7, 2026
- Venue: AinPay BIG Marche, Higashimurayama
- Number of Spots: 22 (including vendor booths and partner stores)
- Rewards: 100 points for 5 stamps, 500 points for 10 stamps, 1,000 points for 15 stamps

Participant Engagement Flow

In a strategic move, the design of the stamp rally allowed even those without an AinPay account to take part. However, receiving rewards did require participants to register with AinPay, which positioned the experience as a natural invitation to try out the service. This dual approach aimed to foster meaningful online engagement with new users while also collecting valuable behavioral data from non-users.

Results Achieved

The success of the event was demonstrated through the distribution of 1,047 NFTs across 22 locations, with 215 individuals actively participating. Insights revealed that many attendees traversed multiple spots, highlighting cross-store engagement that traditional payment data could not capture. Additionally, numerous users were observed downloading the AinPay app on-site to redeem their rewards, showcasing the rally's effectiveness in facilitating user sign-ups.

The NFT data collected will be permanently stored on the blockchain, providing an invaluable resource for future engagement strategies and user analysis, setting it apart from typical stamp rally systems.

Additional Information

- Higashimurayama Community Promotion Organization: Based in Higashimurayama, this organization operates AinPay, a digital currency platform designed to keep local economic wealth within the community. They aim to enhance citizens' lives by fostering regional connections and encouraging localized consumer spending.

- SUSHI TOP MARKETING: The company specializes in NFT distribution and aims to support businesses through NFT marketing by developing user-friendly methods for engaging with blockchain technology while fostering the growth of token graph marketing.

Contact Information

For inquiries about this initiative, please reach out to SUSHI TOP MARKETING at [email protected]. For further insights, explore the SUSHI-MANGA about communication design through blockchain technology.

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