#Japan #Tokyo #CHUMS #Ecbeing #UNITE

The Revitalization of CHUMS Official Online Shop by ecbeing

In a significant development for outdoor enthusiasts and online shoppers, ecbeing, a leading e-commerce platform company based in Shibuya, Tokyo, has been chosen to revamp the official online shop of CHUMS, an outdoor brand known for its unique casual wear. Founded in 1983, CHUMS has garnered a loyal fanbase that cherishes the outdoor lifestyle. The revamped website aims to enhance user experience and streamline shopping processes for customers.

The Background of the Revamp

As the demand for online shopping experiences grows, Landwell, the company that operates CHUMS in Japan, recognized the need to innovate their online presence. Over the years, they have expanded their product and content offerings significantly. To meet the evolving expectations of customers, they sought to update their long-serving e-commerce solution, ecbeing, to its latest version.

The upgrade not only refreshes the website's design but also integrates advanced functionalities designed to facilitate efficient operations. By adopting the media commerce site CMS known as UNITE, they have simplified site updates for store staff, enabling them to easily manage website pages through user-friendly templates.

Key Features of the Revamped Online Shop

1. Enhanced Product Presentation
The product listing page has been redesigned to switch between individual product images and images showcasing models wearing the items. This dual-view feature allows customers to appreciate the fit and style of the products, enabling a more informed purchase decision.

2. Streamlined Purchase Process
Customers can now click a “Buy Now” button on the product listing page to view additional product details, select color variations, create wish lists, and even check stock availability or sign up for restock notifications—all without navigating away from the listing page. This feature significantly reduces shopping burdens by enabling intuitive comparisons and decisions.

3. Integrated Event Participation
The site also allows users to register for events like the CHUMS CAMP, which Landwell organizes. By utilizing the RESOMO reservation management system, customers can seamlessly transition from shopping to event registration without the hassle of navigating separate sites. This integration helps Landwell track shopper data, facilitating personalized customer interactions.

4. Rich Content and Engagement
By leveraging tools like ReviCo, a review marketing platform, and UNITE, Landwell ensures their website is filled with engaging content, such as product reviews and styling tips from staff. These updates are frequent and provide not just product information but also an enjoyable exploration of CHUMS' world.

Insights from Landwell

A spokesperson from Landwell emphasized the focus on reducing the strain on customers during their shopping experience while also improving operational efficiency. The incorporation of ecbeing's latest version and the introduction of various microservices were key to achieving this goal. Moving forward, they aim to continue enhancing their site to provide optimal information and shopping pleasure for customers.

About Landwell and ecbeing

Landwell, established in 1992, holds the exclusive import rights for CHUMS in Japan, overseeing everything from strategy planning and product development to online sales.

On the other hand, ecbeing has established itself as a premier e-commerce platform since its launch in 1999, boasting over 1,600 implementations, mostly among major enterprises. Their comprehensive solutions cover everything from e-commerce strategy to digital marketing and cloud infrastructure, making them a vital player in the e-business landscape.

For details on CHUMS, visit CHUMS Official Online Shop. For insights into ecbeing’s offerings, check ecbeing's website.

The revitalized CHUMS shop signifies a commitment to customer-centricity, promoting both functional shopping experiences and a deeper connection to the brand's charming essence.