The Fusion of Fashion and Art: Viaggio Blu's New Collaboration with Floral Artist Keita Kawasaki

In a vibrant fusion of fashion and art, Viaggio Blu, a distinguished women's fashion brand, announces its latest collaboration with esteemed floral artist Keita Kawasaki. This special collection, known as HANA GRAPHIC ART, showcases the beauty of flowers through stunning prints, embodying the essence of elegance and sophistication that Viaggio Blu is renowned for.

Founded in 1990, Viaggio Blu, operated by JAVA Corporation in Kobe, has consistently focused on creating stylish and upscale designs. The collaboration with Kawasaki, who is celebrated for his innovative floral artworks, beautifully aligns with his vision of infusing garments with the uplifting essence of fresh flowers. This fourth collaborative series themed “Wearing Flowers” features a breathtaking range of nine distinct pieces, each resonating with nature's beauty.

The Concept of HANA GRAPHIC ART

HANA GRAPHIC ART is not just an ordinary photographic representation of flowers; it encapsulates the intricate beauty of blooms through unique techniques developed by Kawasaki. With a philosophy that resembles traditional Japanese paintings, Kawasaki reinterprets the essence of flowers, translating their vibrant life force into a two-dimensional artistic expression. By focusing on elements such as lines, points, and colors, he reconstructs this beauty on a flat surface, sustaining the “moment of beauty” that blossoms fleetingly yet remains deeply cherished.

Release of New Collection

The newly launched collection promises to encapsulate the joy of wearing flowers, inviting wearers to immerse themselves in memories fueled by elegance and beauty. Each piece in the collection is crafted from luxurious satin and trendy transparent materials, aiming to blend everyday comfort with sophisticated fashion.

1. Pansy Blouse - Priced at ¥31,900, this blouse features an eye-catching pansy print complemented by side neck ribbon detailing, offering a delicate balance of sweetness and style.

2. Pansy Skirt - For ¥37,400, this skirt showcases a vibrant pansy design, merging elegance and liveliness, perfect for any occasion while ensuring comfort and beauty.

3. Pansy Cardigan - At ¥35,200, this key neckline cardigan maintains a graceful balance of refinement and lightness, enhancing the overall outfit with floral allure.

4. Printed Cutsew - For ¥19,800, this piece employs sheer materials for a soft, voluminous look, making it versatile for both elegant and casual styles.

5. Lily One-Piece - Featuring at ¥69,300, this standout dress showcases striking lily colors, making it a vibrant choice that elevates any wardrobe.

6. Lily Blouse - For ¥36,300, this blouse offers a ribbon tie that highlights its vibrant lily print, creating a sophisticated silhouette.

7. Lily Skirt - Priced at ¥37,400, this skirt is adorned with mint green and white lily designs, creating a fresh and vibrant pattern that captivates.

8. Lily Cardigan - At ¥35,200, this cardigan showcases an intricate lily embroidery, striking a perfect balance between sophisticated fashion and floral beauty.

9. Elegant Practice Bag - Priced at ¥15,400, this tote bag, previously popular in Taiwan, features a luxurious satin texture, ideal for daily use or as a stylish practice bag.

About Keita Kawasaki

Born in Tokyo, Keita Kawasaki graduated from the California College of Arts in 1982. Over the years, he has become a pivotal figure in contemporary floral design, challenging norms with his innovative arrangements. After leading the Mami Flower Design School from 2006 to 2013, he established KTION in 2014 to channel his creative energies into promoting a new floral culture. His distinctive contributions highlight a theme of “coexistence and empathy,” which resonates throughout his works. In 2015, he was featured in a prestigious publication showcasing the world’s leading floral artists.

About Viaggio Blu

With a name meaning “blue journey” in Italian, Viaggio Blu was founded in the culturally rich port city of Kobe. The brand aims to embody the allure of travel by delivering premium designs and materials that reflect luxury fashion. Through collaborations and original prints crafted in Kyoto, Viaggio Blu continues to receive praise each season for its artistic and elegant garments.

Sales Information

Explore Viaggio Blu's collaborative items through the following links:
- Viaggio Blu Collection
- Official Online Store
- JAVA Corporation Online Store

For more updates, visit their official media platforms:
- Official Site
- Instagram