#USA #Los Angeles #Pacsun #NFL #Wild Collective

Pacsun's NFL Women’s Capsule Collection

As the much-anticipated NFL season kicks off, Pacsun, a renowned retail brand deeply embedded in youthful culture, is excited to announce a collaboration with The Wild Collective. This partnership has birthed a striking new collection consisting of 32 unique pieces tailored for passionate female fans of the sport. Known for its vibrant and trendy styles, this collection seamlessly blends official team apparel with modern aesthetics, aiming to redefine how women express team pride.

A Perfect Blend of Sport and Style

This capsule collection is designed with the modern female fan in mind, ensuring that enthusiasts can showcase their allegiance to their favorite teams in a fashion-forward way. It features apparel for eight prominent NFL teams: the Buffalo Bills, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, Miami Dolphins, Philadelphia Eagles, Pittsburgh Steelers, and San Francisco 49ers.

Among the diverse options available are sculpted tanks, trendy boyfriend tees, cozy cropped knit cardigans, classic polos, chic bomber jackets, and more. Each piece reimagines traditional fan clothing, employing contemporary cuts and proportions that allow for versatile styling – perfect for transitioning from game day excitement to everyday wear.

Celebrating Community and Collaboration

The introduction of this collection further intensifies Pacsun's longstanding relationship with the Los Angeles Rams, one of its most cherished sports partnerships. This collaboration began in October 2019 and has extended beyond just football, focusing on youth engagement and community support. The two entities have worked together to address school attendance issues in Los Angeles by installing essential laundry facilities in schools through the Rams’ 'Loads of Love' initiative. To date, the partnership has successfully raised over $5 million to tackle community issues, particularly student absenteeism related to clothing cleanliness.

Richard Cox, Chief Merchandising Officer at Pacsun, shared his excitement: “Nothing compares to the electrifying atmosphere of a new NFL season, and the way fans express themselves through their clothing adds to that energy. Our aim was to craft a collection that not only honors traditional sportswear but also brings a fresh viewpoint to women’s fashion in this genre. It’s especially meaningful to highlight the Rams within this collection given our rich history, reflecting the fact that our partnership transcends mere sports.”

A New Wave of Fashion-Forward Fan Apparel

The collaboration embodies Pacsun's youthful, vibrant approach to fashion alongside The Wild Collective’s knack for transforming licensed sports apparel into stylish wear. This strategic partnership results in a refreshing take on fan gear, appealing to a new generation ready to express their loyalty in unique and fashionable ways.

The Pacsun x The Wild Collective NFL collection is now available for purchase at select Pacsun stores and via their online platform, with prices ranging from $45 to $90. This collection not only champions team spirit but also empowers women to infuse their personal style into every piece, whether they are on the bleachers supporting their team or enjoying a day out.

About the Brands

Founded in Newport, California, in 1980, Pacsun has evolved into a leading retailer, showcasing a diverse range of emerging brands and trending styles through the lens of youth culture. The company specializes in delivering contemporary streetwear and activewear, collaborating with top brands to curate unique collections that resonate with a new generation.

The Wild Collective, established in Las Vegas by Whitney Bansin, is a female-led brand that redefines the intersection of sports, culture, and style. Renowned for a fashion-centric approach to licensed apparel, the brand skillfully blends innovative designs and modern streetwear influences. With its collaborations with elite sports leagues and teams, The Wild Collective produces apparel intended to transcend the confines of the stadium, finding a place in everyday wardrobes.

As the NFL season unfolds, this collaboration between Pacsun and The Wild Collective not only caters to the avid fan but also celebrates fashion and community engagement in a truly unique way.