Velvære Garners $555 Million Financing for Luxury Development in Deer Valley

Velvære Secures $555 Million Financing for Luxury Development in Deer Valley

On December 4, 2025, Velvære, recognized as the elite wellness-oriented residential community nestled in Deer Valley's East Village, announced a significant achievement in its development journey - securing an additional $197 million in financing from Anchor Loans, a distinguished lender known for funding large-scale residential projects. This latest funding round reorganizes previous capital and effectively raises the total financing to an impressive $555 million.

Key Highlights of the Financing

- New Financing: Velvære has procured $197 million from Anchor Loans, designed to cater to its extensive development needs.
- Total Financing: The restructuring of existing capital has resulted in a robust $555 million, allowing for seamless execution of the project.
- Collaborations: The financing arrangement involved advisory from LFB Ventures and equity support from Toba Capital.

This influx of capital is set to underpin the construction of various wellness and adventure-focused amenities and facilitate the vertical development of luxury residences within the community. Velvære spans over 60 acres and embodies a $1 billion vision for a wellness-centric alpine living space orchestrated by Pioche Partners, LLC, which is a collaboration between Bonfire Collective and VP Companies, Inc. This initiative aims to combine high-end residences with state-of-the-art wellness facilities.

Background of the Project

Velvære is not merely building homes; it is establishing a lifestyle that merges luxury, wellness, and adventure in a breathtaking mountain setting. With a significant partnership portfolio, including collaborations with Fountain Life, Technogym, and Aescape, the community aims to answer the growing market demand for upscale, slopeside living.

Blake Bitterlin, Founder and President of LFB Ventures, remarked on the importance of aligning financing with their expansive vision. The strategic focus was on sourcing a single capital provider capable of streamlining existing finance into a revolved debt facility, expertly catering to the diverse needs of land and home developments bolstered by world-class amenities.

Market Dynamics and Community Development

The financing comes at a time of explosive sales activity within Deer Valley's East Village, where estate lots at Velvære have been attracting significant buyer interest, closing sales between $4 million and $5 million. This trend underlines both Velvære's and East Village’s position as a premier destination for ski-in/ski-out residences, reflecting a robust market demand.

Dayson Johnson, Chief Revenue Officer of Bonfire Collective, adds, “This financing will unlock the next chapter of Velvære.” The vision extends beyond mere housing, focusing on creating a community that promotes health, exploration, and rejuvenation, echoing the lifestyle enjoyed by professional athletes—yet accessible to all residents.

Amenities and Developments

The community offers a coveted private, gated enclave positioned to allow direct ski-in/ski-out access via an onsite Deer Valley chairlift. It also features a wellness center called