Soft2Bet Recognized in Three Categories at The European Global Business Awards 2026
On October 20, 2026, Soft2Bet, a prominent B2B provider of technology solutions, distinguished itself at The European Global Business Awards 2026 by securing three prestigious awards. These accolades celebrate Soft2Bet's unwavering commitment to advancing platform technology, seamless global operations, and an exemplary customer experience.
The landscape of the global entertainment industry continues to evolve, propelled by technological innovation and robust platform infrastructures. As businesses strive for sustainable growth, the seamless integration of sophisticated software and engaging user experiences has become paramount. In recognition of its significant contributions to these advancements, Soft2Bet was honored with three awards at this year’s ceremony.
The awards categories reflect a vision that transcends conventional industry boundaries. Instead of confining operations to a single sector, Soft2Bet integrates behavioral psychology, a global tech infrastructure, and gaming mechanisms from casual gaming into a unified digital entertainment ecosystem. The company’s entertainment app and core platform thrive on cross-industry innovations. By incorporating external tech advancements into its operations, Soft2Bet not only supports brands but also reinvents the user experience, transforming everyday digital interactions into profound, immersive entertainment journeys worldwide.
Award Categories
- - Global Excellence in Gamification - Player Engagement 2026: This award acknowledges Soft2Bet's gamification solution, MEGA, and its efforts in optimizing player journeys across all entertainment channels.
- - Outstanding Global Operations - Customer Support 2026: This accolade highlights the hard work of Soft2Bet’s operations and support teams in collaborating with brands on a global scale.
- - Best iGaming Platform - Technology Innovation 2026: This recognition is awarded to Soft2Bet for its B2B platform and proprietary technology tailored for all entertainment channels.
In comment on this recognition, Ohad Straschnov, Vice President of Compliance at Soft2Bet stated, "This recognition proves that true innovation occurs when one steps beyond the conventional boundaries of the industry. Our core mission is to elevate the digital entertainment landscape by creating experiences that have never been seen before. To achieve this, we continuously attract the smartest minds, the strongest global partners, and the most advanced technologies across various sectors. This cross-pollination of ideas is what enables us to set entirely new standards for engagement, platform architecture, and operational excellence."
Charles Isitt, CEO of The European, remarked, "Soft2Bet sets a new standard for the global entertainment sector. Their ability to provide a flawless user journey through advanced gamification, supported by world-class platform technology and dedicated customer support, made them the obvious choice for these awards. We are proud to acknowledge their outstanding contributions to the digital ecosystem."
The European Global Business Awards 2026 reflects Soft2Bet’s continuous commitment to product, technology, and service excellence. For brands venturing into new markets or transitioning from legacy systems, Soft2Bet combines its turnkey platform with MEGA integration, native app delivery, and customer support teams. The company remains focused on product control, localization, and long-term engagement in the iGaming sector.
About Soft2Bet
Soft2Bet is a leading provider of tailored turnkey technology solutions, delivering high-quality software products and services to digital businesses. The firm is recognized for its Motivational Engineering Application (MEGA), which has proven to enhance user retention and engagement levels significatively. Soft2Bet operates multiple digital platforms and holds 23 licenses worldwide, showcasing its global presence and operational expertise.
In summary, Soft2Bet has made significant strides in the digital entertainment sector, earning accolades that reflect its innovative spirit and dedication to providing unparalleled solutions and experiences to its clients worldwide.