#Japan #Tokyo #SoftBank #20th Anniversary #White Family

Celebrating 20 Years of Evolution: SoftBank's New Commercials

As SoftBank marks two decades in mobile communication, it is celebrating with a delightful twist in the beloved White Family series. Scheduled to air from October 21, 2026, two new commercials, titled "White Family Half-Price Dining" and "Thank You for 20 Years of White Family," promise to engage audiences with humor and nostalgia.

In the "Half-Price Dining" segment, viewers will find the White Family animated with excitement over new half-price offerings. The family dinner takes on a festival atmosphere, transforming into a lively rock concert where joyful exclamations of "Half Price!" echo through the room. This vibrant portrayal showcases the excitement associated with special deals, inviting families across the nation to join in on the fun surrounding dining experiences.

The second segment, "Thank You for 20 Years of White Family," is anchored by the character of the father, who reflects on the journey of SoftBank over the past two decades. This segment is a heartfelt homage expressing gratitude through a scrapbook of memories captured in previous commercials. Featuring long-standing actors such as Aya Ueto, Kanako Higuchi, Dante Carver, and the talented child actress Yuno Nagao, the commercials emphasize the milestones achieved together with SoftBank's loyal customers.

In addition to the humor-packed scenarios, audiences will see behind-the-scenes footage that captures the joyful atmosphere during filming. Actors shared experiences and memorable moments from the set, highlighting their camaraderie and the playful creativity that brought the commercials to life.

Special Promotions to Celebrate

Accompanying this celebratory series, SoftBank is introducing an enticing campaign that offers significant discounts on their mobile plans. New subscribers to SoftBank's "Unlimited Basic" or "PayTalk 2" can enjoy monthly discounts of approximately ¥2,600 (about $26) for one year when they subscribe to specified fixed-line services like SoftBank Hikari.

Additionally, customers using the PayPay Gold Card will benefit from even further discounts in the subsequent year, making it a fantastic time to join SoftBank. The campaign promises to make mobile communication more accessible while rewarding loyal customers on the occasion of the company's milestone anniversary.

In recognition of its supporters, SoftBank will also launch the "Super Friday 20th" campaign, providing special coupons for select products available for redemption every Friday throughout the promotional months.

The Making of the New Commercials

The filming of these new commercials was reportedly filled with energy and laughter. According to Yuno Nagao, who plays a vital role in the series, her experience was both thrilling and heartwarming. She recalled her first time on set distinctly, feeling welcomed and becoming part of the White Family as they joked and interacted like a real family.

Aya Ueto, Kanako Higuchi, and Dante Carver reminisced about previous shoots, sparking laughter as they shared stories about their most memorable moments in the series. Notably, they discussed how some commercials have stuck with them, making the 20th-anniversary celebration particularly meaningful.

Excitement about upcoming promotions adds further depth to this celebratory season, ensuring customers feel appreciated and engaged with the brand. As SoftBank continues to innovate, they remain committed to connecting families with meaningful communications solutions while celebrating cherished traditions represented in the White Family commercials.

Conclusion

SoftBank's 20th anniversary is not just a reflection of the past but a celebration of future possibilities. With new commercials showcasing the lively spirit of the White Family alongside exclusive promotions, it promises to be a delightful affair for customers old and new. Tune in on October 21, 2026, to witness the joy, laughter, and excitement encapsulated within this monumental anniversary!