#Japan #Sendai #Yayoi Ken #Hotto Motto #Plenus

Plenus Enhances Regional Management with Tohoku Branch Opening

Plenus Inc., headquartered in Ginza, Chuo-ku, is a leader in the takeaway bento industry with its popular brands, Hotto Motto and Yayoi Ken. As of the end of January 2026, the company operates 2,790 locations nationwide. To further strengthen its regional management structure and support its mid-to-long-term business plan, Plenus has taken a significant step by announcing the opening of its Tohoku Branch on March 1, 2026.

This new branch will oversee the management of the Hotto Motto and Yayoi Ken brands in the Tohoku region, aiming to integrate operations effectively while enhancing local marketing strategies and expanding store presence. The Tohoku Branch is strategically located in Sendai City, Miyagi Prefecture, which will serve as a pivotal hub for regional operations.

Goals and Objectives

The establishment of the Tohoku Branch is part of Plenus's commitment to improving customer satisfaction and promoting health and wellness through its food offerings. By strengthening its regional management, Plenus aims to respond more effectively to local market demands and adapt its services to enhance customer experiences.

The Tohoku area covers various prefectures including:

• - Aomori (13 Hotto Motto stores)
• - Iwate (12 Hotto Motto stores)
• - Miyagi (55 Hotto Motto and 5 Yayoi Ken)
• - Akita (12 Hotto Motto stores)
• - Yamagata (27 Hotto Motto stores)
• - Fukushima (45 Hotto Motto stores)

In total, there will be 164 Hotto Motto locations and 5 Yayoi Ken in the Tohoku region, making a total of 169 stores under the new management structure.

Address and Contact Information

The Tohoku Branch will be situated at:
39-3 Ginkgo Town, Miyagino Ward, Sendai City, Miyagi Prefecture
Zip Code: 983-0047
Phone: 022-783-8031

With the opening of this branch, Plenus is dedicated to delivering greater joy and satisfaction to its customers. The company's mission remains focused on providing excellent food services that contribute not only to the culinary needs but also to the overall well-being of the community.

Future Prospects

Plenus is determined to keep pushing forward, ensuring that both brands continue to resonate with the people they serve. The regional management system will play a crucial role in adapting to changes in customer preferences and enhancing the overall dining experience, establishing a robust presence in the Tohoku area and beyond. As they embark on this new chapter, Plenus remains committed to their clients, exemplifying their enduring philosophy of connecting food with joy.

In conclusion, the influence of the Tohoku Branch is expected to expand the footprint of Hotto Motto and Yayoi Ken, thus enriching the culinary landscape and contributing positively to the local economy. Plenus is excited to engage further with the communities they serve and is strategically poised to adapt and thrive in the evolving market landscape.