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Celebrating Women's Health with Moody's New App

On April 7, 2025, coinciding with World Health Day, Moody unveiled its groundbreaking app mode designed explicitly for women dealing with pregnancy loss and mental health challenges. This initiative aims to tackle a significant yet often overlooked aspect of reproductive health.

Addressing a Silent Crisis

Mental health concerns during the perinatal period are alarmingly prevalent. According to the World Health Organization, nearly one in five women suffer from perinatal mental health disorders such as anxiety and depression, often left undiagnosed. Furthermore, the emotional toll of pregnancy loss, affecting one in four pregnancies, lingers for many women, leading to prolonged distress. Hormonal fluctuations during pregnancy, postpartum recovery, and the trauma of miscarriage can provoke mood swings and other mental health issues, including postpartum depression (PPD), which afflicts one in seven new mothers.

Most existing pregnancy apps focus predominantly on baby development rather than providing substantial support for women’s emotional health. Moody's new app mode seeks to fill this void by offering resources tailored to the specific needs of expectant and new mothers.

Features of the Pregnancy, Postpartum Loss Mode

Hormonal Tracking

The app employs advanced hormonal tracking, enabling women to understand daily and weekly changes that can impact their mood and energy levels, thus fostering better awareness of their mental health.

Wellbeing Insights

Users can access insights into how hormonal changes influence their sleep, stress levels, emotions, and physical symptoms, empowering them to manage their conditions more effectively.

Support for Postpartum Loss

Recognizing the deep emotional turmoil caused by pregnancy loss, this mode provides tailored emotional and hormonal guidance, helping mothers navigate through their grief and anxiety in a supportive environment.

Female-Centric Development

Importantly, this app has been developed by an all-female tech team at Moody, ensuring that it reflects real-life experiences of women. According to Amy Thomson, CEO of Moody, the app addresses a significant gap in the current healthcare landscape: "I'd never experienced deep depression—until I faced pregnancy loss. It was a harsh awakening to how desperately we need more conversations and resources."

Expert Endorsements

The initiative has drawn praise from health professionals. Dr. Sohere Roked, Women’s Health Advisor at Moody, emphasizes the necessity of access to reliable information, asserting that "Moody empowers women to understand hormonal changes and take action for their wellbeing."

Dr. Louise Rix, Medical Advisor at Moody, adds, "The impact of hormones on mental health is one of the most overlooked areas in women’s health. I’m proud to have helped create a tool that truly supports women."*

Conclusion

Moody’s launch of this innovative app mode is a significant step towards prioritizing women’s mental health, especially after the challenges of pregnancy and the emotional toll of loss. By providing the right tools and support, Moody aims to transform the dialogue around maternal mental health and create a community where women feel seen, heard, and valued.

The app is now available for download, offering free access upon request. For further inquiries or to explore more about Moody's initiatives, visit Moody's Website today.