HYBEX Launches High-Performance Running Shoe 'HX LENS' at Yoyogi Park

HYBEX Launches Its First Product 'HX LENS'

On February 20th, 2026, HYBEX Inc., a new performance running brand based in Setagaya, Tokyo, will officially launch its inaugural running shoe, the 'HX LENS'. To celebrate this milestone, the brand will host a launch exhibition titled ‘Flow’ at BE STAGE, adjacent to Yoyogi Park, spanning three days from February 20 to February 22.

The 'HX LENS' Running Shoe

The 'HX LENS' is not just another running shoe; it’s been recognized as a finalist for the prestigious ISPO Brandnew Award in 2025, making it the only Asian product to earn this accolade. This shoe is designed to deliver a 'new dimension of running experience', combining cutting-edge technology with a commitment to performance.

Key Features

One of the standout features of the 'HX LENS' is its proprietary HeliX™ sole technology. This innovative structure allows for a unique footfall experience by absorbing impacts during landing while reducing braking forces. This energy is then seamlessly converted into forward propulsion through rotational movement, making strides smoother and more efficient. The shoe is the result of two years of research and development, showcasing a perfect blend of 3D printing and advanced foaming technology.

The shoe’s design is focused on minimalism without sacrificing functionality, featuring an optimized upper and a sleek silhouette aimed at enhancing the quality of every run.

Specifications

- Name: HX LENS (pronounced as 'Lens')
- Price: ¥28,600 (incl. tax)
- Colors Available: Black, White, Purple
- Sizes: 24.5 cm to 28.0 cm
- Style: Unisex

Launch Exhibition 'Flow'

To coincide with the launch of the 'HX LENS', the exhibition will also take place at BE STAGE. Visitors will have the opportunity to physically interact with the shoe and purchase limited quantities on-site. The exhibition will display the prototypes and development timeline, allowing attendees insight into the journey from concept to finished product.

Exhibition Details

- Title: HYBEX HX LENS Launch Exhibition “Flow”
- Dates: February 20 (Fri) - February 22 (Sun), 2026
- Venue: BE STAGE [&102], 1F, 1-1-1 Jinnan, Shibuya, Tokyo
- Hours:

- February 20: 14:00 - 20:00 (Media & Invited Guests from 14:00 - 17:00)
- February 21: 12:00 - 19:00
- February 22: 12:00 - 19:00

Note: The schedule is subject to change. Entrance is free to all during the exhibition hours. For more details, visit the BE STAGE website: BE STAGE

Promotional Film

Ahead of the launch, a promotional film titled ‘HYBEX HX LENS Concept Film “Flow”’ directed by Daiki Hasegawa, an acclaimed filmmaker and artist, has been released. The film captures the essence of the running experience offered by the ‘HX LENS’ and the emotions that arise as athletes immerse themselves in their runs. You can watch it on YouTube.

About HYBEX

HYBEX is a pioneering performance running brand from Japan, dedicated to redefining the sporting experience through a unique fusion of technology and design. Their mission is to promote fundamental human activities through movement and sport.