Experience the New Beauty Service 'ReCute' at Roppongi Hills: Empowering Urban Elegance

Discover 'ReCute' at Roppongi Hills

Urban life comes with its own set of demands, particularly when it comes to appearance. Whether it’s a last-minute meeting or an unexpected invitation to dinner, looking your best can often feel like a challenge. Enter ReCute, a trailblazing service launching in the heart of Tokyo at Roppongi Hills from May 20, 2025, to August 20, 2025.

What Is ReCute?

ReCute aims to revolutionize beauty standards in urban settings by providing a rental service for hair irons through specially designed boxes located in bustling public areas. Users can conveniently operate these rental spots via a dedicated app, allowing them to touch up their hair wherever they are, transforming the belief that once your hair is out of place, it cannot be fixed. With ReCute, a new sense of freedom to maintain one’s appearance is ushered into the urban environment.

Convenience and Confidence at Roppongi

Situated on the 3rd floor of Roppongi Hills’ West Walk, the Dressing Lounge will house ReCute. Known as a melting pot of culture—business, art, fashion—this prime location serves as the perfect backdrop for people who wish to enhance their look on the go. With its stylish design crafted by architect Toshie Azuma, known for luxury resort projects like Hoshinoya, ReCute not only offers hair maintenance solutions but also serves as a confidence booster for city-dwellers who wish to reconnect with their best selves at a moment’s notice.

Why a Beauty Service is Essential in the City

Roppongi is a district where opportunities abound, whether it’s meeting new people or attending cultural events. A service like ReCute is invaluable for those spontaneous moments:

- Right before an important meeting, an urgent touch-up of bangs.
- After work, switching gears before an unexpected dinner invitation.
- On rainy days, quickly rejuvenating curls that have fallen flat.
- Before heading to your next appointment after enjoying an art exhibition.

Each of these scenarios exemplifies the constant ebb and flow of urban life, which makes having quick access to beauty tools an empowering experience. ReCute believes that just a few minutes in front of a mirror can rekindle one’s confidence and authenticity.

The Significance of the West Walk Location

The West Walk at Roppongi Hills features a five-story galleria that connects to prominent landmarks such as Mori Tower and Grand Hyatt Tokyo. Natural light fills this sophisticated space where discerning adults come together—ReCute seeks to provide an innovative beauty experience tailored to this chic environment.

Installation Details

- Location: Roppongi Hills, West Walk 3F, Dressing Lounge
- Service Period: May 20, 2025 - August 20, 2025
- Opening Hours: 7:00 AM - 11:00 PM
- Rental Pricing: Starts at 385 JPY for 10 minutes (with increments of 33 JPY per minute thereafter)
- Equipment Provided: KINUJO 2WAY Iron 26mm
- How to Use: Instant access via the app for users with iOS 13.4 or above, on iPhone 8 or later.

Future Plans and Mission of ReCute

Currently, ReCute operates over 30 locations across the metropolitan area, with plans to expand to 3,500 locations throughout Japan, including major train stations and shopping centers. The mission remains to normalize the experience of living as your ideal self, cultivating a society where all women can shine in their uniqueness. Plans are underway to integrate user insights into further development, transforming traditional ladies' restrooms into dynamic beauty platforms that support marketing initiatives in cosmetics and self-care.

Invitation to Facilities

ReCute aims to foster an atmosphere of confidence with easy access to beauty solutions. This service not only enhances customer satisfaction but also attracts more female visitors. If you’re considering how this service could fit your facility or benefit your users, we’d love to hear from you!

About ReCute Co., Ltd.

- CEO: Moeka Yamashita
- Location: 2-5-17 Minami Aoyama, Minato-ku, Tokyo
- Founded: April 2, 2024
- Capital: 3 million JPY
- Business Scope: Operation and planning of the ReCute hair iron rental service
- Official Site: ReCute Official Website