#Japan #Aomori #Radish Boya #Aomori Apple #Snow Room Apple

Campaign to Support Aomori Apple Farmers

As harsh winter weather impacts apple production in Aomori, Radish Boya—a subsidiary of Oisix—launches a heartfelt gift campaign. Starting January 30, 2026, they're offering a unique gift set featuring six rare 'Snow Room Apples' packed together with actual snow from Aomori. This initiative aims to draw attention to the struggles of apple farmers facing both winter snowfall and the earlier menace of bears.

Background on Aomori's Challenges

Aomori's apple production regions have been facing severe challenges due to climate change. Heavy snowfall, often termed as 'drifts' or 'wet snow' from rising temperatures, has become more frequent, leading to broken branches and damaged crops. Farmers struggle to clear the snow before it becomes too heavy, and maintaining access to their orchards has become increasingly challenging due to snowfall. The psychological toll of dealing with these extreme winter conditions is extensive, compounding upon the difficulties posed by bear attacks in autumn that further threaten the orchards.

The Gift Campaign Origin

The inspiration behind the Snow Room Apple gift campaign traces back to the COVID-19 pandemic in 2021 when outdoor activities were severely restricted. Aomori farmers wanted to share the joy of snow, particularly with children who couldn't experience it. Therefore, they began delivering apples that are freshly kept in natural snow rooms paired with snow itself, turning a laborious season into a playful experience. Their goal is not only to make winter enjoyable but also to connect consumers with the reality of apple farming in their region.

How to Get Involved

The campaign invites participants to submit supportive messages for the farmers via social media. Not only do these encouraging words uplift the farmers' spirits, but they also foster a connection between consumers and growers. The selected participants will receive the Snow Room Apple gift box, including messages of support for the Aomori farmers.

Participant Comments from Last Year

Last year's campaign attracted a great response. Comments highlighted the dedication of the apple farmers dealing with heavy snowfall:
>- "Thank you for the delicious apples! I really appreciate the hard work you put in, especially in these tough weather conditions."
>- "I live in a place where snow is scarce, so I want my kids to experience snow firsthand. Thank you for this wonderful initiative!"

Campaign Details

• - Campaign Name: Snow Room Apple Gift Campaign
• - Application Period: January 30, 2026 - February 11, 2026
• - Delivery Expected: Late February - Early March 2026
• - Prize Includes: Six 'Snow Room Apples' packed with Aomori snow.
• - Number of Winners: 20 participants (10 via X, 10 via Instagram)

Stay tuned to Radish Boya's Instagram and X for the latest updates on this meaningful endeavor.

About Radish Boya

Founded in 1988, Radish Boya has been providing organic and sustainably produced food items directly to consumers, with a commitment to quality and safety. Their offerings also include unique vegetable assortments and special items aimed at promoting a sustainable society.

For more information on their products, visit Radish Boya's Website.

About Oisix

Oisix strives to solve social problems related to food with services that prioritize safe and sustainable practices. Through their subsidiary brands, including Radish Boya, Oisix continues to address food waste issues from field to table and is committed to a zero-waste food cycle.