#Japan #SALON DE ALFURD #Yoshikawa #Kumamoto Earthquake #Donation Support

SALON DE ALFURD Supports Victims of the Kumamoto Earthquake

The recent Kumamoto earthquake has left many in distress, and the leather bag brand SALON DE ALFURD is stepping up to help those affected. Based in Saitama, Japan, this brand not only focuses on creating stylish leather products that embody "refinement and a playful spirit" but also prioritizes social contributions.

A Commitment to Helping Others

From July 31 to August 31, 2026, SALON DE ALFURD will donate a portion of its official online store sales to the "Kumamoto Earthquake Emergency Fund (LINE Yahoo Fund)." This initiative is part of a broader commitment the brand has continuously upheld in the face of domestic and international disasters, including past earthquake support measures.

The founder, Hiroki Mitsuda, emphasizes the importance of contributing positively to society while providing customers with high-quality leather goods designed to uplift their spirits. The donations will assist in the recovery and restoration efforts in the impacted areas, reinforcing SALON DE ALFURD's dedication to making a difference.

Details of the Donation

The sales contribution will be based on the sales made through the SALON DE ALFURD official online store during the specified donation period. The brand hopes that even a small contribution can aid the recovery of the devastated regions. All donations will be made to the established emergency fund post the sales period.

Creating Joy Through Craftsmanship

SALON DE ALFURD is not just about selling leather bags and wallets but embodying a philosophy that brings joy and a positive mindset to customers. By holding true to their design ethos, they ensure that each product offers not just quality but also functionality and lightness. The meticulous selection of materials and attention to usability highlights their commitment to delivering products that enhance everyday life.

Ongoing Social Contribution Activities

With the intention of being a socially-conscious brand, SALON DE ALFURD has engaged in activities such as supporting humanitarian efforts for Ukraine, disaster support within Japan, and creating preventive disaster items. These initiatives emphasize the brand’s commitment to addressing social issues beyond the realm of fashion.

The company has previously directed earnings from specific sales entirely to relief efforts during international crises and continues this tradition with the Kumamoto support. Notably, the development and promotion of disaster preparedness items have been part of their core philosophy since their inception, especially on dates of significant earthquakes.

Company Overview

SALON DE ALFURD is under the umbrella of Mitsuda Manufacturing Co., Ltd., which prides itself on high-quality craftsmanship and an innovative business strategy that includes online-exclusive sales. By eliminating excess inventory through direct online sales, the brand successfully offers quality leather goods while maintaining affordability. They also adapt their product offerings based on customer feedback swiftly to keep up with market demands.

In recent years, as a recognized SDGs partner in Saitama, the company has integrated sustainable practices into its operations. Currently, over 40% of their products are environmentally conscious, showcasing their commitment to sustainability alongside fashion.

Conclusion

SALON DE ALFURD stands not only as a brand that offers stylish leather goods but also as a pillar of support for communities in need. As they continue to navigate the complexities of modern retail and consumer culture, their dedication to social responsibility remains a core aspect of their identity. With their ongoing support for disaster victims, they demonstrate how businesses can positively impact society while fostering a sense of hope and resilience among those affected by hardships.