Colombin's Limited-Time Special Event: Naito Strawberry Championship at Keio Shinjuku Store

Celebrate Valentine’s Day with Colombin at Keio Shinjuku

Colombin, a beloved Japanese confectionery company, is set to thrill sweet lovers with a limited-time event at the Keio Department Store in Shinjuku from January 23 to February 15, 2026. This event will feature traditional retro cakes and the much-anticipated 'Naito Strawberry Championship.'

Event Highlights

Retro Cakes: A Taste of Tradition

During the first half of the event, from January 23 to February 3, visitors can indulge in a selection of classic cakes that evoke the nostalgia of the Showa Era. These cakes are crafted using Colombin’s traditional techniques honed through 101 years of history. Each bite offers a delightful journey into the past, showcasing timeless flavors that resonate with many. Let’s take a look at some featured cakes:

1. Short Cake ¥702: A light sponge cake enriched with eggs and complemented by fresh strawberries.
2. Chocolat Parisien ¥702: A rich dark chocolate mousse layered with butter mousse flavored with Grand Marnier.
3. Roulade Mocha ¥648: A coffee-flavored roll filled with rum-infused coffee buttercream.
4. Mont Blanc au Marron ¥540: A revival of a classic chestnut dessert topped with rich cream and marron paste.
5. Eclair Chocolat ¥432: A filled éclair crafted from a vintage recipe, offering a taste of nostalgia.
6. Choux à la Crème ¥432: Cream puffs filled with a rich and creamy custard, a long-time favorite.
7. Crème Caramel ¥540: A classic custard from 1948, made with the simplest of ingredients for that authentic taste.

Each cake reflects a commitment to quality with prices inclusive of tax, ensuring that every guest can savor a slice of history.

Naito Strawberry Championship at Waffle Palette

From February 4 to February 15, the event transitions to feature Waffle Palette, specializing in delightful fruit waffles made with carefully selected strawberries from across Japan. This year marks the 5th annual Naito Strawberry Championship, where various exclusive and rare strawberry varieties will be presented in a colorful and flavorful array. Highlights of the strawberry offerings include:
1. Fukuharu: Known for its sweet aroma and exceptional balance of flavors.
2. Amarin: An artistic strawberry valued for its remarkable sweetness.
3. Fusano Kaoru: A variety maximizing the authentic strawberry flavor.
4. Amatsuotome: An original Mie prefectural breed known for its exquisite quality.
5. Mioshiduku: The first original variety from Shiga, showcasing its unique, rich aroma.
6. Kinoka: A product cultivated using advanced farming techniques in Wakayama.
7. Tokubetsu: A delicious variety from Tottori, noted for its floral aroma.
8. Ookimi: A Miyazaki item characterized by its fine sweetness and sturdy feel.

Each waffle promises a feast for the eyes and palate, capturing the spirit of Valentine’s Day.

Perfect Treats for Valentine's Gifts

Throughout the event, a variety of baked goods will also be available as perfect gifts for Valentine’s Day. From charming Shortcake Cookies to beautifully textured Brownies and afternoon chocolates, there’s something for everyone. Also being introduced are new variations of baked chocolate truffles, designed to surprise and delight.

Visiting Details

Location: Keio Department Store Shinjuku, 7F
Event Dates: January 23 - February 15, 2026
Opening Hours: January 23 - February 3 (10:00 - 20:00), February 4 - February 14 (10:00 - 21:00), February 15 (10:00 - 17:00).

Join us at Colombin’s special event and treat yourself to a taste of tradition, sweetness, and love this Valentine’s season!