#Japan #Tokyo #Opt #Creators Match #Natsuki Yamauchi

Natsuki Yamauchi and CREATORS MATCH AWARD 2025

In an exciting development for the advertising industry, Natsuki Yamauchi, the Manager of Creative Direction at Opt, has been named a judge for the upcoming CREATORS MATCH AWARD 2025. This contest, organized by Creators Match, is specifically tailored for web advertising design, and it aims to spotlight the creativity and talents of designers in the industry.

Opt, headquartered in Chiyoda, Tokyo, is dedicated to driving client business growth through innovative value creation and is guided by the principle of LTV Marketing (Life Time Value Marketing). Natsuki Yamauchi has been instrumental in this mission, leveraging her extensive experience in creative direction to enhance the business outcomes of her clients. With a rich background in advertising, she has contributed to various projects, demonstrating a sharp focus on customer-centric creative planning.

Natsuki Yamauchi's Journey

Natsuki Yamauchi joined Opt in 2013 as a designer and quickly moved on to develop impactful advertising campaigns. In 2017, she transitioned into a Creative Director role, where her strategic approach helped clients improve their business results significantly. Natsuki has been recognized for her efforts in establishing effective schemes for verifying creative impact and advancing knowledge management across various industries.

In 2019, she was appointed as the head of the Creative Director organization, and in 2024, she took on the leadership of a department focused on strategy formulation and improvement for TikTok advertising. Her consistent drive to enhance organizational performance has greatly benefited Opt's internal structure and operations.

What is CREATORS MATCH AWARD 2025?

The CREATORS MATCH AWARD is a design contest soliciting ideas from the public on challenges related to products and services provided by sponsoring companies. While completed works and corporate outcomes often receive attention in advertising, the creators behind these advertisements frequently remain in the shadows. This contest aims to change that by shining a light on the creators striving in the frontline of production. It seeks to communicate their value and significance widely, while also supporting the development of their careers and enhancing the overall value of the industry.

In a significant shift from previous iterations, the 2025 contest will open its doors to a broader range of creators by introducing a public application format. This change is designed to encourage more participants to engage in the contest, creating a more inclusive environment for all creatives.

Contest Details:

• - Official Website: Creators Match
• - Application Period: August 18, 2025 – October 17, 2025
• - Eligibility: Open to all ages, residents, and nationalities; group applications are allowed (up to 3 people)
• - Award Ceremony: To take place on December 12, 2025, during the CREATORS MATCH FESTA 2025 at Shibuya Stream Hall. More details can be found here.

About Creators Match

Creators Match, established in 2007, aims to provide a platform where creators can shine. Headquartered in Minato, Tokyo, the company focuses on various initiatives geared towards supporting the creative community. Through its programs, including thinc Workplace, thinc Growth, and thinc Project, Creators Match continues to foster creativity and innovation within the advertising sector.

About Opt

Opt positions itself as a growth leader committed to catalyzing industry transformation through innovative value creation. Their goal is to deeply understand end-users and support client companies with a focus on lifetime value, ultimately contributing to their sustainable growth. Opt's initiatives aim to revolutionize the advertising industry while promoting long-term industrial transformation. Established in April 2015, Opt continues to develop its marketing services with a future-oriented approach.