Executive Home Care Unveils 'Lights of Love' Campaign
In a heartwarming initiative aimed at enhancing the holiday spirit among seniors, Executive Home Care, a prominent provider of in-home care services and an esteemed member of the Evive Brands family, has announced the launch of its inaugural 'Lights of Love' campaign. This thoughtful program creates a tradition of compassion aimed at fostering warmth and connection during one of the most cherished times of the year.
The 'Lights of Love' campaign revolves around a simple yet powerful gesture: the delivery of glowing LED candles accompanied by heartfelt messages to clients nationwide. Each LED candle comes with a personalized card stating, "May your home be filled with light and love this holiday season — from your Executive Home Care family." This act serves to remind seniors that they are valued, loved, and never alone during the holiday season.
Jeanette Weinz, the Brand President of Executive Home Care, expressed the intention behind the initiative. “The holidays can be a particularly emotional time for many seniors, and through 'Lights of Love', our caregivers and franchisees can convey the essence of our brand—compassion, dignity, and human connection. These candles symbolize much more than light; they are a beacon of care that deepens the bond between our clients and us,” she elaborated.
Impacting Lives Locally
Throughout the month of December, dedicated caregivers and franchise teams from Executive Home Care will personally deliver these candles to clients residing in their local communities. In a move to further spread kindness, several offices are also extending this outreach to local senior centers and long-term care facilities. This initiative underscores the company's long-standing commitment to disseminating warmth beyond their clients’ homes, fostering a broader sense of community connection.
Ryan Parsons, CEO of Evive Brands, shed light on the mission behind 'Lights of Love': “Our aim is to highlight what makes Executive Home Care unique—the cherished relationships that blossom between caregivers, clients, and the communities we serve. Small acts of compassion can lead to significant moments of connection.”
As the campaign progresses, franchisees nationwide are encouraged to share the stories and photographs of their candle deliveries on social media platforms, utilizing the hashtag
#LightsOfLoveEHC, with select highlights to be showcased on the Executive Home Care website. This social media engagement not only creates a communal spirit but also invites families and friends to partake in the joy of gifting warmth and love during the holidays.
About Executive Home Care
Executive Home Care is a trusted name in providing compassionate, non-medical, and skilled in-home care services aimed at enhancing the dignity, independence, and quality of life for seniors. Backed by a robust network of caregivers and comprehensive franchise support, the company assists families across the nation in navigating the aging journey with peace of mind and confidence. For more information, visit
www.executivehomecare.com.
Media Inquiries:
Rhonda Grundemann, Evive Brands
Phone: 602-739-8810
Email: [email protected]