#USA #New York #LILYSILK #Silk Fashion #New York Store

LILYSILK Unveils Its First Concept Store in New York City

LILYSILK, the world's foremost silk apparel brand, celebrated the grand opening of its first-ever concept store on February 27, 2025, in Manhattan’s lively Meatpacking District. With the goal of inspiring individuals to live spectacular and sustainable lives, this new retail space at 654 Hudson Street signifies a significant expansion of the brand’s global reach and commitment to exceptional silk craftsmanship.

After 15 years of steady growth, this launch marks LILYSILK's venture into traditional retail, bringing its renowned silk clothing, bedding, and accessories into a captivating retail environment. Designed by the esteemed California-based firm ViaClover, the shop reflects LILYSILK’s sophisticated aesthetic with clean WHITE LILAC backgrounds complemented by touches of GREEN LILAC, creating an inviting and elegant shopping atmosphere.

A Unique Retail Experience

Alexander Meder, Vice President and General Manager of LILYSILK Retail & Wholesale, remarked, “The store serves as a blank canvas to showcase LILYSILK’s creations.” With GREEN LILAC artworks and cozy lounge areas, shopping here feels like a luxurious retreat, while the meticulously designed shelving and wardrobe setups emulate a home-like closet.

The grand opening event was attended by over 100 media representatives, industry professionals, and devoted customers, who were introduced to the brand's creative vision and witnessed the public debut of LILYSILK's Creative Director, Yijia Shen. Attendees were gifted an exclusive LILYSILK Dreamer set, which includes a silk pillowcase, an eye mask, and silk scrunchies, promoting better sleep, healthier skin, and ultimate relaxation. Additionally, a custom embroidery service was available on-site, allowing guests to personalize their purchases.

To celebrate the store's launch, customers received a special gift with any in-store purchase, adding an extra layer of excitement to their shopping experience.

Shop Information

The new LILYSILK location is easily accessible at 654 Hudson Street, New York, NY 10014, and is open during the following hours:

• - Monday: Closed
• - Tuesday to Friday: 11:00 AM - 6:00 PM
• - Saturday: 11:00 AM - 7:00 PM
• - Sunday: 12:00 PM - 5:00 PM

David Wang, CEO of LILYSILK, expressed enthusiasm about the concept store's opening, stating, “We are thrilled to introduce LILYSILK’s first concept store in New York— a city that embodies innovation, style, and timeless elegance. This space is not just a store; it’s a destination for those who appreciate the finest artisanal silk, responsible fashion, and modern luxury. Join us in this exciting moment as we grow together with the community.”

With this new venture, LILYSILK solidifies its presence in the retail sector, embracing a future where luxury, sustainability, and community engagement converge.