#USA #Boston #John Hancock #Vitality Program #health improvements

John Hancock Celebrates a Decade of Vitality

Today marks a significant milestone for John Hancock as it celebrates ten years since the launch of its industry-leading Vitality Program. Starting in the spring of 2015, this innovative initiative has profoundly impacted the lives of its customers by encouraging healthier lifestyles and providing them with tangible rewards and support.

Brooks Tingle, the president and CEO of John Hancock, expressed how this anniversary signifies much more than just the passing of a decade; it represents a revolutionary shift in how life insurance can promote health and well-being. By prioritizing the health of its clients, John Hancock aims to combat the growing crisis of lifestyle-related diseases in the U.S., such as heart disease, cancer, and diabetes. Tingle stated, "This program turned the traditional life insurance model on its head," and emphasized how innovative solutions continue to shape the insurer's approach to customer engagement and care.

The Impact of the Vitality Program

Over the years, John Hancock's Vitality Program has engaged an extensive membership base who reportedly participate frequently in health-promoting activities. It combines technology, behavioral science, and incentives to encourage individuals to make healthier lifestyle choices. Members are rewarded for activities that promote physical fitness, improved nutrition, mental health, and preventive care.

Statistics reveal a significant positive shift in the health indicators among Vitality members. Nearly 80% of participants reported maintaining or improving their health over the decade. For instance, impressive outcomes include:

• - 52% of participants diagnosed with high blood pressure successfully brought their readings within the normal range.
• - 45% reported reductions in their Body Mass Index (BMI), with many overweight members achieving healthy weight levels.
• - 63% of individuals with high cholesterol managed to lower their levels to within a healthy range.

Remarkably, John Hancock members averaged significantly higher daily step counts than the average American, collectively walking over 230 billion steps in ten years. Furthermore, partnerships with services like Headspace have encouraged members to utilize mental wellness resources, logging in nearly five million minutes of meditative practices in 2024 alone.

Financial Benefits for Healthier Choices

Beyond health improvements, the Vitality Program has positively impacted the financial lives of its members. Nearly 90% of those eligible have earned premium savings on their life insurance policies, reaching up to 25% depending on their Vitality status. Additionally, members have collectively saved over $1.4 million on groceries through the HealthyFood benefit, which discounts fruits and vegetables at thousands of grocery stores nationwide.

Looking Ahead: New Collaborations and Innovations

As the program evolves, John Hancock continues to explore innovative partnerships that add value to members’ health journeys. Recent collaborations with Function Health and Nutrisense offer new health insights through advanced testing and real-time glucose monitoring, respectively. These initiatives underscore John Hancock's commitment to utilizing cutting-edge technology to foster a healthier population.

Tingle emphasized that the journey does not end here: "We are committed to embracing new health innovations and personal technologies that aid our customers in achieving longer, healthier, better lives." With a foundation built over ten years, the Vitality Program celebrates its past while ambitiously looking towards the future.

To explore more about the Vitality Program, visit johnhancock.com.