HiSET Unveils New Brand Identity and Redesigned Website to Inspire Lifelong Learning

HiSET's Brand Refresh: A Leap Towards the Future

On July 1, 2025, HiSET®, the well-regarded High School Equivalency (HSE) program, announced the launch of a new brand identity and an upgraded website. This significant evolution aims to mirror HiSET's unwavering commitment to enhancing opportunities, accessibility, and continuous learning for all.

HiSET's rebranding process is a joint effort with PSI Services LLC and ETS, reinforcing its standing within the educational assessment sector. The updated brand not only highlights HiSET's impactful presence today but also sets the foundation for future engagements with communities nationwide. As Tanya Guerrero Haug, Vice President of HiSET, emphasized, "This brand refresh is much more than just a visual update. It represents our unwavering support for our learners, educators, and partners, underlining our role in every step of their educational journey—from obtaining their High School Equivalency to advancing their careers through licensure and certification."

The redesign was heavily influenced by feedback from team members who work directly with learners and educators, ensuring it resonates with the aspirations of those HiSET serves. With the inclusion of HiSET's signature orange, representing energy and progress, the new logo is paired with a refreshed color palette, maintaining a modern yet relatable look.

The revamped website also offers an intuitive, user-friendly interface designed to provide test takers, educators, and partners with comprehensive resources, ultimately guiding them towards success. This strategic branding aligns HiSET more closely with the missions of PSI and ETS, embracing a collective goal focused on social impact. Many HiSET alumni who achieve their HSE subsequently pursue professional certification or licensure via PSI, effectively creating a streamlined transition from education to professional life.

Through the introduction of this new identity, HiSET aims to empower a broader audience. It reinforces the message that HiSET transcends being a mere testing platform; it embodies a supportive community and a conduit to new opportunities.

The HiSET® exam, recognized broadly across the United States, offers a flexible and attainable route for adults and youth out of school to earn their high school equivalency credential. This adaptive approach ensures that learners have the resources available to not only pass the exam but also prepare for future successes in personal and professional development.

HiSET has become a valued resource, widely accepted by employers, state governments, and educational institutions, further underscoring its integral role in shaping futures. As HiSET continues to expand its reach and impact, those interested are encouraged to explore the new digital platform at www.hiset.org for the latest information and resources that facilitate educational advancements.

This evolution signifies HiSET's dedication to fulfilling a critical role within educational landscapes, committed to nurturing growth and learning at every stage.

For media inquiries, please contact: Karolyn Andrews at [email protected]