Segway Powersports Launches AT10 W MUD at EICMA 2025
On November 12, 2025, Segway Powersports made waves at the prestigious EICMA 2025 motorcycle show in Milan by launching its latest all-terrain vehicle, the AT10 W MUD. Designed specifically to tackle challenging environments like deep mud, swamps, and wooded trails, this robust quad bike not only delivers impressive power but also incorporates intelligent features that cater to both amateur riders and seasoned professionals.
The heart of the AT10 W MUD is its high-performance engine, boasting an impressive 97 horsepower. This power translates into immediate and exhilarating torque that riders can count on when navigating tough trails. With its wide wheelbase, the vehicle offers excellent stability, while a ground clearance of 320 mm ensures it can easily overcome roots and obstacles that might otherwise impede progress. Moreover, the standard winch with a pulling capacity of 4,500 pounds facilitates confident extractions, especially in unexpectedly deep waters.
Engineered for water crossings of up to one meter, the AT10 W MUD's design integrates a high inlet system, electrical protection features, and drainage mechanisms that provide resilience against repeated submersions in mud and standing water. Customizable components and accessories enhance its versatility for year-round use, while mud-oriented tires and a rugged chassis ensure optimal traction and stability during rides.
Users can embrace winter conditions by adding a snowplow, alongside other accessories like reinforced skid plates, rear bumpers, and additional storage options, which significantly enhance the vehicle’s durability and load-carrying flexibility for intense usage. The cooling system is optimized to minimize excess heat exposure to riders during long journeys, thus improving comfort whether on work assignments or recreational expeditions.
A significant highlight of the AT10 W MUD experience is its smart integration. Riders can connect to the Smart Moving App, activating navigation systems, communication tools, and even visualizing their progress through off-road maps. Bluetooth functionality allows for pairing with headsets or helmets for seamless communication while riding.
The AT10 W MUD caters to a diverse user base, making it a perfect fit for landowners and forestry teams who value its dependable performance and remarkable versatility on the tracks. Weekend warriors who enjoy off-roading can relish the thrill of deep mud and challenging terrains, while still maintaining a predictable and stable riding experience. For competitive riders, the AT10 W MUD is finely tuned to maintain momentum in sections where traction and visibility are typically difficult to manage.
In addition to the AT10 W MUD, Segway Powersports showcased an extensive range of products at EICMA, including four-wheelers, utility and sport side-by-sides, and road-riding vehicles. This collection reflects the company’s emphasis on durable frames, enhanced drive systems, electric power steering, and rider-centric software, cementing Segway’s technology as a cornerstone for outdoor sports vehicles and its unique premium offerings.
About Segway Powersports
Founded in 1999 with the revolutionary Personal Transporter, Segway has transformed micromobility and generated global interest in personal transportation's future. Committed to simplifying human and goods mobility, Segway continuously enhances efficiency and overall experiences in daily life. With decades of innovation leadership, Segway now pioneers the future of mobility by delivering groundbreaking technologies and products that redefine how movement occurs. For more information, visit
Segway Powersports.