#Japan #Tokyo #DECENCIA #Summer Beauty #La Sana

Embracing Summer Beauty with Decencia and La Sana

As the sun shines brighter and the days grow longer, it's crucial to take care of our skin and hair. Starting August 18, 2026, Decencia, a leading skincare community based in Tokyo, collaborates with La Sana, an esteemed hair and skincare brand managed by Yamazaki in Hiroshima, to launch their second joint project titled “Summer Beauty Habit.” Following the success of their first campaign, this initiative invites participants to share their summer skincare routines and tips for maintaining healthy hair and scalp in challenging weather conditions.

Recap of the First Campaign

The inaugural campaign revolved around self-awareness, leveraging the “Sensitivity Score” from Decencia and the “Self-Love Diagnosis” tool from La Sana. Participants engaged in meaningful conversations across both communities, sharing insights and tips based on their diagnostic results, fostering connections that transcended branding.

Positive feedback and enthusiasm from participants about the collaboration paved the way for the second campaign, aiming to deepen the ongoing dialogue about skincare and haircare.

Theme of the Second Campaign: Summer Beauty Habit

During the summer months, skin and hair can easily suffer from UV exposure, humidity, sweat, and air conditioning. The second iteration invites participants to focus on daily practices that help combat these seasonal concerns. This campaign emphasizes sharing effective summer skincare routines and personal approaches toward hair and scalp care.

Notably, the campaign encourages not only advanced skincare techniques but also practical everyday habits. For example, posting simple practices like extra meticulous care on days of high UV exposure or pampering hair and scalp routines after a shower can provide a wealth of inspiration for community members.

Campaign Details

• - Duration: August 18, 2026, to August 31, 2026, until 11:59 PM.
• - Participating Platforms:

- Decencia’s Skin Trouble Community, Skinnity
- La Sana’s Community, La La La Sana
Participants are invited to register with each community, thus gaining access to the campaign and detailed guidelines on how to participate.

Reward for Participants

Those who share their “Summer Beauty Habit” will have a chance to win one of 20 exclusive “La Sana x Decencia Summer Resilience Care Sets.” This curated set includes:

• - Decencia Ayanas Moist Barrier Mist (50mL)
• - Decencia Tsutsumu Face Cream R1 (30g)
• - La Sana Seaweed Hair Essence (75mL)
• - La Sana Seaweed Mud Hair Mask (160g)

This set is designed to complement both skin and hair care routines, offering a delightful experience with products from both brands, although the promotional claims do not imply synergistic effects of using these products together.

Voices from the First Campaign

Feedback from the first campaign highlighted participants' excitement about discovering new insights from both communities. One participant expressed, “As someone who loves both Decencia and La Sana, I find this collaboration incredibly appealing!” This shared enthusiasm enhances the interplay between skincare and haircare conversations, creating a platform for individuals to explore and articulate their definitions of beauty and self-care.

About Skinnity

Skinnity, operated by Decencia, is a community focused on those dealing with varied skin concerns like sensitivity, dryness, and dullness. It offers a supportive space where individuals can engage positively with their skincare journey. The mission of the community is to foster connections among members while providing valuable information from Decencia.
Visit the community: Skinnity Community

About La La La Sana

La La La Sana is an official community for La Sana users. It provides a platform for members to exchange beauty tips, participate in exclusive events, and collaborate with the brand on various initiatives. This space encourages participants to engage through shared interests and experiences related to La Sana's products.
Visit the community: La La La Sana Community

Sales Channels

• - DECENCIA Official Online Shop: DECENCIA Shop
• - @cosme STORE (select locations) & FLAGSHIP
• - Various online retail platforms

About DECENCIA

DECENCIA is part of the POLA ORBIS Group and specializes in sensitive skincare products. With a commitment to quality rooted in extensive research, the brand aims to create solutions that empower individuals dealing with skin challenges. Their mission is to alleviate skin inequities by providing innovative products for sensitivity management.
Learn more: DECENCIA Corporate Site