#China #Beijing #Global South #Communication #Fenjiu Baijiu

Fenjiu Baijiu: Building Bridges Across Southern Nations

The Chinese baijiu producer, Fenjiu, has voiced its dedication to continuing as a bridge for communication and a connector for cooperation among Southern countries. This pledge was made by Wu Yuefei, the Vice President and General Manager of the Fenjiu Group, during his address at the 2026 Global South Financiers Forum held in Beijing.

A Legacy of Over 1,500 Years

With over 1,500 years in the industry, Fenjiu stands as a testament to resilience and cultural richness. As a key player in China's spirits industry, i.e., ``baijiu``—a traditional distilled liquor—Fenjiu embodies the spirit of Shanxi merchants while actively exploring modern corporate governance. Wu emphasized the company's historical relevance, pointing to its ability to withstand economic fluctuations through strategic investments and long-term vision.

Innovation in Financial Practices

Wu highlighted the role of innovative financial tools in developing the spirits industry, mentioning Fenjiu's commitment to green agriculture and digital transformation as part of its revitalization strategy. Fenjiu seeks to collaborate with partners to explore innovative practices in green finance, aspiring to co-create scenarios that facilitate sustainable economic growth. The emphasis placed on