The Latest Trends in Korean Beauty and Fashion Unveiled at PAC 2025 Holiday Exhibition

PAC 2025 Holiday Exhibition: A Showcase of Beauty and Fashion Trends

In December 2025, PA Communication, a Tokyo-based integrated marketing communications firm, hosted the "PAC 2025 Holiday Exhibition" over two days, from the 18th to the 19th. This exciting event took place in their showroom in Sendagaya and featured a diverse array of brands from the beauty, fashion, and lifestyle sectors.

A Gathering of 33 Influential Brands

The exhibition brought together a total of 33 brands including renowned names in Korean skincare, exclusive hair care products for salons, lifestyle brands, and fashion items. Participants had the opportunity to immerse themselves in the latest trends across various categories, experiencing firsthand the cutting-edge developments shaping the beauty and lifestyle industries.

Media representatives, beauty experts, makeup artists, and influencers readily attended the event, with approximately 170 attendees engaging with the showcased products. The response was overwhelmingly positive, marking the exhibition as a significant success.

Highlights from the Show

Among the notable brands participating in the event were Biodance, C‘BON, INNISFREE, and Shiseido Professional, offering a glimpse into the best of Korean beauty and beyond. Additionally, esteemed collaborators and sponsors such as KOSE, numbuzzin, and more contributed to the event's dynamic atmosphere. Together, they helped highlight the vibrant and innovative spirit of cosmetics and fashion in the current market.

An Exclusive Behind-the-Scenes Look

For those curious about the inner workings of such a high-profile exhibition, PA Communication shared a behind-the-scenes video on their official Instagram. This insightful footage chronicles the preparation process leading up to the event, capturing the transformation of the venue and the efforts of the staff. Viewers get to witness the meticulous planning and execution that ensures a warm and engaging atmosphere for visitors. The content emphasizes PAC's dedication to not just present products but also to foster genuine conversations between brands and attendees, making sure that the essence of each brand is truly conveyed.

Continuing the Journey Beyond the Exhibition

Through this exhibition, PA Communication was thrilled to promote the thoughts and backgrounds that each brand carries, alongside their unique insights into future trends. The firm remains committed to capturing the pulse of the times while being aligned with brand values, dedicated to creating new avenues of value in beauty, fashion, and lifestyle sectors.

For brands considering entries into the Japanese market, or for those looking to extend their reach in Japan, the exhibition offered crucial perspectives and connections. PA Communication continues its mission of supporting brands to effectively convey their vision and engage meaningfully with the Japanese consumers.

PAC's Commitment to Brand Development

The PAC team prides itself on creating impactful narratives that resonate with audiences. By acting as trusted partners, they listen to brand aspirations, creating a unique story for each one. The firm specializes in PR for lifestyle sectors, including beauty, fashion, music, sports, and food, leveraging extensive industry knowledge and media relationships. Through comprehensive marketing communication strategies and solutions, PAC contributes to brand growth and awareness.

As they pave the way for Korean brands to thrive and expand within Japan, PAC's "K-LINE" service showcases their success in branding, PR, and social media strategies while facilitating smoother market integration for international brands. Positioned to adapt to the nuances of consumer preferences in Japan, they aim to forge lasting connections for Korean brands moving forward.

Conclusion

As PA Communication looks ahead, they remain eager to collaborate with new brands and explore fresh creative strategies that push the boundaries of the beauty and fashion landscapes in Japan.

For further inquiries regarding media coverage or consultation for brand display, PA Communication is open to discussions and welcomes continued support in their endeavors.