#USA #Las Vegas #Sho-Bud #Mosrite #Mark II

Sho-Bud and the Resurrection of Mosrite Guitars

In an exciting development for music enthusiasts, Sho-Bud has announced the acquisition of the long-celebrated Mosrite Guitar brand, kicking off this new chapter with the reintroduction of the legendary Mosrite Mark II. Anticipation for this release has been building since Sho-Bud revived its production of pedal steel guitars in early 2025. Following this successful relaunch, Sho-Bud is expanding its portfolio to include innovative guitar components, strings, and electric guitar designs, starting with the iconic Mark II.

A Legacy of Innovation

The Mosrite Mark II is not just another guitar; it represents a significant piece of musical heritage. Semie Moseley, the visionary luthier behind the original Mosrite guitars, left an indelible mark on the music industry. The return of the Mark II is not just about nostalgia; it’s a commitment to preserving and honoring the craftsmanship and innovation that Semie brought to the world of guitars. Fred Waid, now General Counsel of Sho-Bud and previously involved with Mosrite, emphasized the importance of maintaining the brand's integrity while introducing modern craftsmanship techniques to uphold its storied legacy.

Drawn into the spotlight by numerous iconic musicians throughout history, Mosrite guitars have played a role in some of the most memorable moments in music. From The Ventures' unforgettable "Hawaii 5-0" theme to Kurt Cobain's impactful riffs in Nirvana's "Nevermind," and even Jimi Hendrix's mesmerizing performance of "Spanish Castle Magic," Mosrite guitars have been at the heart of rock music's evolution. The revival of Mosrite is a step toward redefining this connection with a new generation of artists and guitarists.

The Personal Touch

Dawn Jackson, Co-CEO of Sho-Bud, added a personal note by reflecting on the rich history of collaboration between Semie Moseley and her father, David Jackson. Their shared friendship, rooted in a mutual respect for guitar craftsmanship, keeps alive the spirit of collaboration and inspiration that once thrived in Nashville and Bakersfield.

Jackson explained, "This endeavor is not only about reviving a brand—it's about rekindling the roots of creativity that defined the sound of several music genres. It’s our way to honor that legacy and propel it into the future."

Craftsmanship in Focus

In a world of rapidly evolving technology, Sho-Bud is dedicated to restoring and enhancing the craftspeople traditions of both Sho-Bud and Mosrite. The upcoming production of the Mark II is set to exemplify Mosrite's unmistakable design elements, including its fast neck profile, zero fret, unique body shape, and signature tone that has made it the choice of artists across multiple genres.

Scott Krell, Director of Las Vegas Operations, shared exciting details about the production timeline. The first batch of Mark II guitars is scheduled to roll out in March, followed by further releases of the original Mark I and Gospel models later in the year. Each instrument aims to reflect the original spirit, ensuring the legacy of Mosrite continues to thrive authentically.

A Bright Future for Musicians

Both Sho-Bud and Mosrite are eager to contribute to the evolution of music once again, catering to a revived community of musicians seeking authenticity in their instruments. With the return of the Mosrite brand, Sho-Bud aims to not only deliver quality guitars but also inspire the next generation of musicians to explore their artistic passions through melodies crafted on a stunning instrument rich with history.

To stay updated on the return of the Mosrite Mark II and to place orders, enthusiasts are encouraged to visit sho-bud.com/mosrite.

This revival marks a significant milestone for Sho-Bud and the music community, promising to bridge past influences with future innovations in the world of guitar craftsmanship.