#United States #Houston #Karbach Brewing #Don't Mess with Texas #Texas Department of Transportation

Karbach Brewing Co. Partners with the Don't Mess with Texas Campaign

HOUSTON, Feb 3, 2026 - Karbach Brewing Co. is making waves with the launch of its inaugural namesake beer, Karbach Lager. This isn't just any beer—it's a proud Texan brew created in collaboration with the Texas Department of Transportation (TxDOT) as part of the beloved 'Don't Mess with Texas' campaign. This initiative aims to tackle the pervasive issue of littering across Texas, particularly focusing on beverage containers that are frequently discarded improperly.

A Toast to Clean Highways

The partnership between Karbach Brewing and TxDOT signifies a shared commitment to community engagement and environmental responsibility. Norma Rios, the campaign manager for 'Don't Mess with Texas', emphasized that the initiative promotes state pride and individual accountability. "Our aim is to embed the message of the campaign where everyday choices are made, reminding Texans that proper disposal of a can or bottle can lead to significant change," she stated. This effort is not just about beer; it’s a community rallying cry aimed at encouraging more people to participate in the Adopt-a-Highway program, which fosters a cleaner Texas.

Introducing Karbach Lager

The newly launched Karbach Lager is available in various formats: bottles, cans, and kegs, at numerous retailers statewide, including the Houston Biergarten. As the brewery celebrates its 15th anniversary, the release of this refreshing lager marks a pivotal moment in its history. This crisp lager features two-row aromatic malt blended with traditional Saaz and Hallertau hops, delivering a satisfying taste profile that pays homage to classic German brewing techniques with an ABV of 4.5%. It is designed to be easy-drinking, providing a perfect refreshment for Texans.

Chris Meyer, the general manager of Karbach Brewing, shared thoughts on this exciting launch: "Karbach Lager represents everything we value as a Texas brewery—quality beer, community involvement, and deep respect for the local environment. By partnering with the 'Don't Mess with Texas' campaign, we're turning every sip into an action for good, encouraging Texans to safeguard our roadways from litter."

Get Involved and Enjoy!

Karbach Lager is more than just a drink; it embodies a movement. With every toast, patrons of Karbach are invited to partake in a greater mission of environmental conservation. For those looking to support the cause, Karbach Brewing offers avenues to participate in upcoming clean-up events and a chance to learn more about the impact of littering in Texas.

As part of their commitment to community, Karbach Brewing Co. invites all Texan beer enthusiasts to raise a glass not only to good times but also to a cleaner Texas. To find out more about Karbach Brewing Co., their exciting new lager, and ways to engage with the 'Don't Mess with Texas' initiative, visit karbachbrewing.com.

About Karbach Brewing Co.

Founded in 2011 in Houston, Karbach Brewing Co. ranks amongst Texas' largest and most decorated craft breweries. It's home to award-winning brews, including the highly-regarded Hopadillo IPA and Love Street Blonde. Beyond brewing, Karbach operates a vibrant Houston campus that includes a beer garden, two culinary establishments, and numerous community events, all radiating a spirit of inclusive fun and craftsmanship. Their motto resonates with anyone who has ever visited—at Karbach Brewing, bigger things are always brewing. So, what are you waiting for? Pour yourself a Karbach Lager, share a moment with friends, and join the cause of preserving the beauty of Texas!